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MARICO PRODUCT FAILURE
His family wanted him to become an engineer: Anand Mahindra is impressed with a VIT techie who refused to join corporate rat race to become a famous tabla playerAnand Mahindra's Monday Motivation is Nikhil Paralikar, a Vellore Institute of Technology graduate who chose a career in tabla over a corpo...- Harsh Mariwala says one Marico product failure taught company a key lesson about Indian consumers, shares Saffola Oats success formulaMarico's initial attempt to launch a new snack under the Saffola brand faltered due to a lack of appealing taste. The company quickly learn...
- From failure to success: The story of Saffola oats exemplifies Mariwala's wisdomSaffola oats, now a market leader, initially struggled due to misalignment with consumer expectations. Marico's subsequent success stemmed ...
- Building business needs strategy & culture: Marico boss Harsh Mariwala's advice to aspiring entrepreneursAccording to businessman Harsh Mariwala, an organization can only be successful with the right balance of strategy and culture. To succeed ...
- Media influencers may have to reveal sponsored posts as paidInfluencer marketing is a popular type of social media marketing, where brands engage content creators or social media influencers with a l...
- Marico boss says failure is the first step to future successes, urges people to learn from itHarsh Mariwala says lessons learnt from failures can help people become successful.
- Harsh Mariwala reveals he once got a call from HUL urging him to sell MaricoIn his book 'Harsh Realities', Mariwala revealed a lot of secrets from his Marico journey.
- Harsh but real: Marico boss recalls life hacks learnt from the failure of 'Whistle' which he had launched in the '80sMariwala revealed how a failed business plan taught him three valuable lessons.
- I am a promoter, I am a founder but that does not mean that it is my company, says Marico chairman, Harsh MariwalaI do not remember any year where we have not grown because growth to me is very important, it is like oxygen to any business. It excites al...
- In the marketplace, you have to give consumers what they want: Harsh MariwalaThe Marico chairman feels that market research can often be too optimistic when it comes to launching a new product.
- Harsh Mariwala talks product failure, importance of going to marketplace; shares success story behind Saffola oatsThe Marico chairman says product failures pose some threat to smaller rivals.
- Buy Marico, target Rs 425: Phillip Capital (India)Buy Marico Ltd. at a price target of Rs 425.
- No fear of failure: Marico again sights health & wellnessThe company will roll out a range of food & beverages products including green tea & coffee, high protein breakfast cereals, soups & protei...
- 5 ways to recover from career mistakesMultiple failures lead to a perception which is the basis of further failures — and that is, ‘you can’t succeed’,”
- FMCG companies find few takers for health snacksPepsiCo India's BFY (better for you) products, Aliva range of baked crackers and Lay's Baked potato chips, are the latest victims of low sa...
- FMCG counters: Bull run in frontline stocks like HUL, Nestle, Colgate, Marico ends?In a recent report, Ambit Cap has advised investors to sell frontline FMCG stocks like HUL, Nestle, Colgate and Marico.
- Will Marico succeed in tapping the personal-care and skin-care space?Analysts questioned the chances of co's success in a product category dominated by the likes of HUL, P&G and other biggies of the FMCG spac...
- FMCG companies such as Heinz India, Perfetti Van Melle and Glaxo SmithKline Consumer entering new product segments for higher profitsConsumer product makers such as Heinz India, Perfetti Van Melle and Glaxo SmithKline Consumer are entering product segments that offer high...
- Can India Inc afford to ignore SAARC?In its race for global supremacy, India Inc faces a roadblock in its neighbourhood. But can it ignore the huge market that is SAARC?
- Most companies speed up expansion plansEveryone's looking to grow through expansion, takeover or relaunches.
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