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Viacom 18 to license its brand Colors to five ETV regional channelsThe first to be rebranded is ETV Marathi, which will take the new name later this month, followed by Kannada, Bangla, Oriya and Gujarati.- Star Plus expands prime time to grab more eyeballs, ad revenueStar India started airing original content at 5 pm about two weeks ago in a bid to capture more eyeballs and attract additional advertising...
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