Skechers has signed Indian cricketer Jasprit Bumrah to endorse its cricket footwear. Bumrah will feature in marketing campaigns alongside a...

Smasher Sports, backed by Terra Invest and Hyde Park Entertainment, has acquired the Delhi franchise of the World Pickleball League (WPBL)....

Grammy-winning artist Lil Wayne has become a strategic advisor and investor for the Austin-based pickleball team, the Texas Ranchers. Lil W...

Predictably, many of the other investors are from the tech industry, including Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayan. ...

Several celebrities, including the Kardashians and Bill and Melinda Gates, have expressed their liking for pickleball, an entertaining mix ...