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MADISON MEDIA PLUS
Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...- Lawsuits filed against Chinese smartphone maker LeEco for not paying duesThe lawsuits have been filed after LeEco failed to make payments for the period from January-December 2016.
- Maxus India loses Titan Company account to Madison Media GroupMaxus India, part of GroupM and WPP global network had been managing the account for the last 12 years. Titan had called for a traditional ...
- Snapdeal appoints BBH as creative agencyWhile there was no formal pitch, BBH has been engaging with Snapdeal for the last couple of months while the ecommerce company.
- Anita Bose joins Madison Media Plus as COOMadison Media Plus has appointed Anita Bose as its chief operating officer, who will be responsible for driving the agency's Delhi office.
- JWT, Alok Nanda & Co win grand prix award in first round of Creative AbbysOn the second day of the Goafest, the first set of creative Abbys was presented to eight categories, including broadcast.
- Lok Sabha polls: BJP creates ad roadblock on Star PlusA roadblock is when a particular advertiser buys up all the advertising time in the channel for a specific period of time blocking all the ...
- MindShare bags the 'Agency of the Year' award at Emvies 2013The agency claimed the No 1 position with 165 points, including 3 gold, 9 silver and 6 bronze metals.
- Raymond to split media and creative accounts into separate agenciesThe creative work will continue to be held by agencies RK Swamy BBDO and McCann Erickson. RK Swamy had been the creative and media agency o...
- Ability to attract, retain talent biggest challenge for media agencies: Debraj Tripathy, MediaComIn a freewheeling chat, Debraj Tripathy, MD, MediaCom India shares his viewpoints on the agency’s legacy, its USP and his viewpoints on the...
- Kalanithi Maran's Sun News battles to retain lost crownAfter 11 years of leadership among Tamil TV news channels, Kalanithi Maran’s Sun News is suddenly on shaky territory.
- Magic for Airtel at Indian Digital Media Awards 2010The winning ad was conceptualized by Madison Advertising and was pitched by them as the participating entry on behalf of Times Internet Lim...
- India-Sri Lanka clashes score high on TRP testTest cricket appears to be holding on to its loyal fan following despite swings in television viewership across different formats of cricke...
- Madison to float new agency to woo ‘conflicting’ clientsAfter acquiring a majority stake in WPP’s media agency Mediacom, Madison Media chairman Sam Balsara is now in the process of floating yet a...
- Poor TV ratings for Kitply Cup, Asia Cup confirm ODI demiseWhile ratings of Asia Cup have averaged only 1.1 with a maximum TRP of only 2.62 , Kitply Cup’s peak rating was 2.3. In Pics: Wimbledon 200...
- Staying alone is certainly tough, but life is tough tooMr Balsara, Madison Group’s chairman & managing director, met up with ET recently and shared his thoughts on challenges for the Rs 22,700-c...
- Twenty20 lifts cricket out of ODI gloom in TRP ratingsTAM's initial ratings of the Twenty20 World Cup are out & have thrown up no surprises. Twenty20 has pulled back Indian cricket from the pos...
- Channels withdraw 40% Cup discountWith India out of the World Cup, general entertainment channels (GECs) are laughing all the way to the bank.
- TAM slam may force up to 25% cut in KBC-3 spot ratesThe verdict on the much-talked-about Shah Rukh Khan-starrer Kaun Banega Crorepati-3 (KBC) is finally out.
- Star Plus ad rates slip by a quarterStar India, the country’s largest broadcaster, is facing unprecedented pressure.
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