It’s a unique chance to get insights into how national and regional brands can tap into this trend and what both multinationals and homegro...

Sam Pitroda urged management students to take risks early in life and invest creativity in making India a better all-inclusive nation.

Kunal Jeswani, chief digital officer of O&M, has just been named CEO as a part of a major top management restructuring at the agency.

Clearly, the challenge for Ventatesan is not so much to maintain Cadbury's dominant share but more expand the chocolate pie.

Indian advertising industry's biggest event is scheduled to happen from 19th to 21st April in the beach town.

In a first of its kind, advertising agency Ogilvy & Mather has launched a consultancy service dedicated to help marketers build brands that...

Today, the alphabet of branding has changed. It’s A - Access / Affordability, B - Branding, C - Consumption and D - Development and brands ...

As India becomes the focus of the world, there’s already a palpable change one can feel in the market place.

Financial brands are built on the bedrock of trust and expertise.

Co-creation is back in vogue with consumer goods marketers in India. With rising ad scepticism and slowing sales, many brands-Kingfisher, t...

Curiously, the monsoon season so imbibed in our traditions and folklore provides only a little motivation to the Indian ad world. Ads on th...

The advertisers say that they would be able to enhance the brand value for the professionals. Animals in ads I Ads on move | Digital photo ...

Branding cities will be crucial to IPL’s raison d’être - city-centric rivalries such as Manchester United vs Liverpool in EPL or Chicago Bu...

In a series of campaign trail television interviews that Narendra Modi gave sitting in his airconditioned rath, this one really stood out.

In India, where vote bank politics banks heavily on caste and religion, the ad world has a new Idea.

What do you do when you have to announce to the world at large that you and more importantly, your brand, have arrived. You get onto the ro...