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MAAZA MANGO
Maaza to be another billion-dollar brand for Coca-Cola in 2 yrs; not worried about entry of RelianceIt expects the rural market to bounce back on the back of favourable factors such as good monsoon, pick-up in the jobs market and governmen...- Maaza turns the fastest growing brand for Coca-ColaThe company is stepping up nutrition as a core growth vertical globally as well as in India, and is investing heavily in dairy and glucose-...
- Coca-Cola India launches Maaza variantThe Coca-Cola Company said, it along with its bottling partners in India, procures approximately 1 lakh metric tonne of mango pulp annually.
- Local rivals eat into market share of Coca-Cola, PepsiCoCoke and PepsiCo’s local rivals said that their rising share should not cause any surprise, for they better understood Indian consumer pref...
- Parle adds fizz to Frooti, signs up Alia Bhatt to endorse new drinkParle Agro said the new product is part of a wider strategy to double its revenue to Rs 5,000 crore by 2018, especially from its flagship b...
- Coca-Cola targets Maaza to become $ 1 bn brand by 2020At present, Coca-Cola company and its bottlers in India annually procure 70,000 metric tonnes of mango pulp worth Rs 500 crore.
- DS Group to take on Frooti, Maaza with Pulse MangoAs reported by TOI in April, Pulse candy had reached Rs 100 crore within eight months of its launch, equalling the record of Coke Zero, Coc...
- Parle Agro's Frooti beats PepsiCo's Slice to win back no. 2 slot after a decadeFrooti had a share of 25.6% in India’s Rs 6,300-crore mango drink category against Slice’s 23.4% in the quarter ended March, said industry ...
- Coca-Cola India sets $1 billion sales target for Maaza by 2023The company said its bottlers are setting up five greenfield projects in the next two years, and at least half of them will have manufactur...
- Coca-Cola launches 'Maaza Milky Delite' in PunjabThe mango pulp for 'Maaza Milky Delite' will be procured locally, while the reconstituted milk is being sourced from different suppliers in...
- A few breakaway brand campaigns that stand apartGlobal events occurring around us - like the riots in Brazil, Istanbul, and the Arab Spring - are testament to the fact that leaders can ne...
- Bisleri barred from selling Maaza mango drink locallyCoca-Cola said that the court has found no merit in the contentions of appellants and dismissed the appeal, which is a set back for Bisleri.
- PepsiCo, Coke get ready for summer; announce new initiativesAhead of the summer season, rivals PepsiCo and Coca Cola have kicked off new launches and advertisement campaigns for different juices prod...
- Frooti Vs Maaza: Parle Agro to launch mango juice brand Frooti in returnable glass bottlesParle Agro is launching its mango juice brand Frooti in glass bottles to challenge the dominance of Coca-Cola's Maaza.
- Coke enters dairy segment with Maaza Milky DeliteCoca-Cola India on Tuesday forayed into the dairy segment by launching milk-based beverage, Maaza Milky Delite.
- Bisleri challenges Delhi HC order on MaazaBisleri has challenged the order of a single-judge bench of Delhi High Court which had restrained the Ramesh Chauhan-promoted firm from inf...
- HC asks Bisleri to stop using Maaza logoThe Coca-Cola Company on Tuesday won the legal battle with Bisleri International over the intellectual property rights (IPR) of mango drink...
- Maaza sours Bisleri ties with Coca-ColaRamesh Chauhan, chairman of Bisleri International has accused Coca-Cola of ‘stealing’ the IPR for Maaza. Go nutty for good health
- Coca Cola unveils new summer campaign for 'Maaza'Beverages major Coca-Cola on Tuesday announced an integrated communication initiative focusing on out-of-home media to promote its soft dri...
- Bisleri sells Maaza brand for global mkts to bottlersThe Bisleri group (Parle Exports)-promoted soft drinks company, Maaza Beverages, has sold the trademark rights of Maaza for the internation...
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