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MTV YOUTH STUDY
'End of an era': MTV pulling plug on global music channelsMTV is shutting down its international music broadcasting by the end of the year, marking the end of an era for the iconic channel. Facing ...- Will pop star Taylor Swift's Kamala Harris endorsement influence the US presidential elections?Taylor Swift's endorsement of Kamala Harris could boost the vice president's appeal among young voters. With voter registrations down among...
- GenZ’s belief in true love continues to decline: MTV Youth StudyAbout 51% will wait for the right opportunity to come their way instead of going after just anything that is offered to them and 74% said D...
- A new generation of filmmakers are reworking the roles of LGBTQ community in pop cultureHindi cinema avoided the subject of homosexuality and transgenderism for years, even as it portrayed the third gender only for comic relief.
- This IIT Kharagpur alumnus is the brain behind The Viral Fever MediaThe success of YouTube channel The Viral Fever should be proof that the Indian youth is discerning in its tastes, says its Chief Experiment...
- Brands like Arrow, Mercedes, Philips strategise to connect with younger consumersMarketers are either repositioning traditional products and services or launching new brands alongside to be relevant to over half of the c...
- Leaving a lasting imprint with fashionable computersSatjiv Chahil, senior VP, global marketing at HP’s Personal Systems Group, spoke on HP’s association with fashion and more.
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