3 -year endorsement deal for sports drink pegged at about Rs 15 crore.

Latitude no bar - football has been top of the mind the past couple of weeks!

The hockey player admires the brilliance of Sherlock Holmes from the TV series.

World number three India showed their might in the second game with a 105-run drubbing of the hosts, which highlighted the gulf between the...

Dhoni's association with PepsiCo dates back to 2005. 'Oh Yes Abhi' and 'Change The Game' were among the company’s biggest campaigns that fe...

In the ephemeral world of the T20 chase, crafting an innings to endure in the imagination can be tougher than preserving a patch of beach a...

The guidelines threaten to shake up the cozy arrangements and carefully laid out plans of a bunch of cricketers and ex-cricketers.

This has been a year of personal milestones for Sharma on and off the pitch. In May, he got engaged to his friend and manager, Ritika Sajde...

His reported endorsement fees is between Rs 10 crore and Rs 12 crore per brand, higher than that commanded by India test captain Virat Kohl...

Indian cricket team captain MS Dhoni is keen to pick up a stake in Light Speed Sports, which will operate a multi-brand sports retail chain...

Rhiti sought to explain its relationship with Dhoni, clarifying that shares were issued to him to secure "certain old outstandings" that we...

Pandey is the anti-thesis of the sports agent, rustic in his appearance, non-calculating in his ways, prone to letting down his guard.

ET investigations reveal that a 15% stake bought by MSD in sports mktg firm that manages him has raised issues of propriety, conflict of in...

Top executives and entrepreneurs are paying early morning or late evening visits to gyms to catch up with like-minded people even as they s...

Even today, free yoga classes are not uncommon. Yoga as a business idea is still a new concept in India. That too, one which involves a cha...

Dhoni has entered the super-rich league of athletes thanks to his huge appeal to brands. But he sorely needs a makeover to keep alive the i...

The lack of adequate security arrangements at the Ferozeshah Kotla even as top Indian players, including skipper MS Dhoni, went through a f...