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MS DHONI ADVERTISEMENT
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- MS Dhoni's trademark application for ‘Captain Cool’ officially acceptedMahendra Singh Dhoni, former India captain, has received approval to trademark ‘Captain Cool’. This is the nickname fans use to describe hi...
- MS Dhoni is Citroen's new brand ambassador: SourcesIndian cricket legend Mahendra Singh Dhoni has been appointed as the brand ambassador for French carmaker Citroen in India, as per sources....
- Cleartrip's Latest Catch: MS Dhoni takes flight as brand ambassadorMahendra Singh Dhoni, representing Chennai Super Kings, becomes Cleartrip's brand ambassador, appealing to all generations. Cleartrip lever...
- MS Dhoni wanted his 'embarrassing' video to be deleted but Bobby Deol shares it on social mediaBobby Deol shared a message from MS Dhoni on X about deleting an embarrassing video, sparking fan speculations. Dhoni and Bobby featured in...
- Virat Kohli's epic Instagram post about MS Dhoni goes viralKohli posted a photo of a water bottle with advertising featuring Dhoni on the label. Kohli stated that he is present everywhere, including...
- The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink furtherAd volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
- SC asks Amrapali Group to explain details of transactions, agreements with M S DhoniThe top court said it wants the entire picture to be placed before it as also the explanation of each and every transactions and dealings w...
- Indigo Paints signs MS Dhoni as brand ambassador; plans Rs 240 crore ad spend over 3 yearsJalan said Indigo’s journey has been similar to that of Dhoni’s, who rose from a small town to touch cricketing heights. “We feel that his ...
- Advertisers are looking for younger sports stars, but few actually sign them up before they get too big“The advertisers don’t seem to have a consistent approach when engaging with new talent; most of the deals with the sports personalities ar...
- MS Dhoni's 11-year innings with PepsiCo ends, Virat Kohli the new iconDhoni's association with PepsiCo dates back to 2005. 'Oh Yes Abhi' and 'Change The Game' were among the company’s biggest campaigns that fe...
- MS Dhoni loses five brand endorsements as his popularity seems to waneMS Dhoni may or may not retain his captaincy, but his popularity seems to be on the wane at least in the corporate world.
- PMK protests MS Dhoni's appearance in liquor advertisementPasumai Thayagam, a sister organisation of Pattali Makkal Katchi in Tamil Nadu, protested against MS Dhoni's appearance in a liquor brand's...
- Cricketers hike ad rates after World Cup winIndustry insiders say MS Dhoni has been demanding Rs 10 crore per endorsement after having signed a deal for around Rs 6 crore just before ...
- Now, Dhoni inks Rs 29-crore endorsement deal with MaxxDhoni has renewed his endorsement deal with domestic mobile handset maker Maxx Mobile for seven years in a deal estimated at Rs 29 crore.
- Aircel drops MS Dhoni from endorsing INQ handsetsWhile in one commercial, Dhoni was endorsing Aircel's handset INQ, in another one he was seen batting for Maxx Mobile. Dhoni brand pips SRK...
- Food regulator's new ad code hits FICCI wallIndustry chamber FICCI to oppose move to make celebrity brand endorsers responsible for product claims.
- Doyens of Indian cricket go missing in adsIndia Inc is set to retire the Big Three of Indian cricket - Tendulkar, Dravid and Ganguly -even before the three stars are finished. IT pl...
- Brands pin hopes on young heroes of Indian cricketThe choice for marketers has certainly widened as Dhoni and his men lifted the Twenty20 Cup for India. Foreign model, desi brand a hit combo
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