Ahead of second season, Major League Cricket signs Cognizant as title sponsorMLC expands Cognizant's sports sponsorship portfolio, including the PGA, LPGA, Aston Martin Formula 1 team, SailGP, and English Football As...
13 Mar, 2024, 11.58 PM IST
'Mumbai Indians sees up to 22% jump in sponsor revenues'Team sponsorships have emerged as an ideal option for many brands who can't afford to buy sponsorship on TV or digitally during the IPL, he...
31 Mar, 2023, 12.29 PM IST
Mumbai Indians signs fintech brand Slice as principal sponsor in biggest ever dealThe 3-year deal is pegged at around Rs 100 crore and will include a bonus if the team reaches the qualifiers.
21 Jan, 2022, 02.12 PM IST
Indian Premier League saw a record-breaking 28% increase in viewership from last yearIPL chairman Brijesh Patel said, "IPL has always endeavoured to provide a world-class sports event for its fans."
12 Nov, 2020, 12.47 PM IST
IPL 2020: Advertisers, sponsors to showcase firms that thrived among pandemicE-commerce operators like Myntra and BigBaskets are voting with their wallets this IPL. Myntra is making its IPL debut as a sponsor of the ...
15 Sep, 2020, 09.05 PM IST
IPL franchises to cross Rs 500 crore in sponsorship revenues in 2020A slowdown in overall ad spends is not going to derail the plans of the eight franchises of the Indian Premier League (IPL), which, for the...
24 Feb, 2020, 06.05 PM IST
Mumbai Indians crosses Rs 100 crore in sponsorshipsA Mumbai Indians spokesperson confirmed of signing a three-year deal with Marriott Bonvoy, the loyalty programme for all the 30 hotel brand...
07 Feb, 2020, 11.36 PM IST
IPL franchises rush to bag sponsorshipsEstimates suggest that the franchises will mop up anything between Rs 40 crore and Rs 80 crore from the sponsorships, depending on their pa...
15 Mar, 2019, 07.44 AM IST
Samsung may ring on Vivo’s pitch at the IPLThe deal involves Samsung branding to be displayed on the front of players’ jerseys, training jerseys, players’ dugouts, perimeter boards, ...
05 Apr, 2018, 07.19 AM IST
Samsung joins Mumbai Indians as lead sponsorMumbai Indians (MI) is the only team in the league that has won the IPL three times and 100 T20 matches, which has helped drive its brand v...
29 Mar, 2018, 11.45 PM IST
Mumbai Indians, Reliance Jio on top of IPL viewers’ minds: StudyInterestingly, Ambani’s Reliance Jio Infocomm also enjoys the most mind recall among sponsors, even ahead of title sponsor Vivo, according ...
04 May, 2017, 12.35 AM IST
Xiaomi Mi 5 & Mi 5 Pro flagship announced!The phone is priced at $306 for the 3GB RAM/32GB storage version, $352 for 3GB RAM/64GB storage &$413 for Mi 5 Pro variant with ceramic bod...
26 Feb, 2016, 01.27 PM IST
- IPL: Mumbai Indians to have Ethihad, Jet as airline partners
Among the highlights of the sponsorship agreement would be the display of extensive Etihad and Jet Airways branding and messaging beamed ac...
07 Apr, 2015, 07.53 PM IST
Etihad, Jet to sponsor Mumbai IndiansThis is the Abu Dhabi-based UAE national airline's first high-profile sports sponsorship in the region, a media release said today.
10 Apr, 2014, 08.27 PM IST
- Hero MotoCorp goes off cricket pitch, leaves game poorer by around Rs 1,200 crore per year
After exiting as global sponsors and IPL's central pool of sponsors, HeroMotoCorp quits with Mumbai Indians too.
13 Feb, 2013, 10.40 AM IST
- IPL 5: Online ticket sales picking up pace
If ticket sales of the fifth edition of the Indian Premier League are anything to go by, India is certainly not cricket fatigued.
29 Mar, 2012, 04.05 AM IST
- Tendulkar gets most calls on Idea number
Idea Cellular, one of the MI sponsors, launched its Talk to MI campaign last week and more than half the callers want to speak to Sachin.
02 May, 2009, 01.40 AM IST