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MG PARAMESWARAN
Media & entertainment stalwarts to help drive Times-SP Jain courseThe programme envisages all potential participants getting a thorough understanding of the business side of traditional and emerging digita...- Industry leaders to advise Times-SPJIMR programmeCourse in Strategic Media & Entertainment Management balances traditional media with new-age digital media.
- AAAI to confer Srinivasan Swamy with the Lifetime Achievement Award for 2016Srinivasan K Swamy of the media agency RK Swamy Hansa will be the recipient this year. The Award will be presented to Swamy on July 29 in M...
- Facebook did not get its 'Free Basics' campaign right: Brand consultantsFB failed to gain enough public support, win over the government or convince Trai, which ruled against discriminatory pricing for data serv...
- What is right multiple to pay for a brand? It depends!Why should a company pay seven times top-line multiple? Why should a seller agree to sell at less than three times top-line multiple?
- Is it fair for warring brands to claim their ads are in public interest?An ongoing marketing war between Reckitt Benckiser’s Dettol and HUL’s Vim and Lifebuoy over germ protection has gone nasty with both firms ...
- India may be shining, but Bharat is definitely risingRural consumer mkt estimated to touch $425 bn in 2010-11, says CII-Technopak study.
- Consumer behaviour differs for different productsStretching the benefit & using verbal magnifiers seems to work in low involvement categories; for example showing a wall that doesn’t break...
- An evening to reckon withThe brand equity Ad Agency Reckoner 2007 party, held in Mumbai on Tuesday evening, was as much about toasting the top performers of the Ind...
- A ready reckoner on the top ad agencies
- Leo Burnett leads the ad agency comebackIt has to be a case of the six-year-itch. Leo Burnett, one of India’s leading advertising agencies, has returned to the IIM campuses after ...
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