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LUXOR WRITING INSTRUMENTS
Luxor joins the hygiene bandwagon; launches sanitisation products“The company plans to increase its presence in this specific segment given rising demand fuelled by the Covid pandemic,” Luxor said in a st...01 Dec, 2020, 01.45 PM IST- Jubilant FoodWorks appoints Kapil Grover as CMO for Domino's PizzaGrover brings with him a rich experience of 18 years and will be responsible for leading the marketing strategy for the brand.28 Aug, 2018, 12.47 PM IST
- With Rotomac in the eye of a storm, here's a look at owner Vikram Kothari's tempestuous journeyBeing hounded by sleuths for an alleged Rs 3,700-cr fraud, it appears unlikely that the words said about Kothari's "Fighter" brand will hol...20 Feb, 2018, 05.20 PM IST
- Luxor ropes in Deepika Padukone as brand ambassadorLuxor Writing Instruments has announced Deepika Padukone as the brand ambassador for one of its biggest brand - Pilot.01 Jun, 2012, 03.36 PM IST
- Luxor signs Big B as brand ambassador for Parker for two yearsLuxor Writing Instruments said it has signed Bollywood star Amitabh Bachchan as the brand ambassador of 'Parker' pens in India again after ...15 Jun, 2011, 02.05 PM IST
- Luxor eyes to cash in on CWG 2010, aims 15 per cent sales increaseBuoyed by its licensing deal for the Commonwealth Games to be held in New Delhi in October, writing instrument-maker Luxor on Sunday said i...11 Jul, 2010, 01.13 PM IST
- Linc Pen: SRK shots expectationsIn September 2008, Linc Pen signed a one-year brand endorsement contract with SRK.30 Dec, 2009, 12.12 AM IST
- Gift Of Hope: Diwali sales light up counters this yearThe chill in the air is conspicuous by its presence. All the big stores are jam packed with shoppers waiting to bite off a slice of festive...11 Oct, 2009, 05.06 AM IST
- Write here: India likely to become a global sourcing hub for Parker pensThe US-based Newell Rubbermaid plans to make India a sourcing hub for its premium writing instruments brand, Parker.07 Oct, 2009, 02.02 AM IST
- Indian made Parker pens to go worldwideIndian made Parker pens will soon be adorning pockets of the wealthy around the world. US-based Newell Rubbermaid is going to make India a ...05 Oct, 2009, 11.07 PM IST
- Luxor to diversify its biz; foray in other consumer segmentsLuxor Writing Instruments today said it will diversify its activities by getting into non-stationary consumer segments within this year, be...23 May, 2008, 06.47 PM IST
- 'Practice' for the next levelAdopting best practices can help SMEs gain the required market edge. This article explores the concept of best practices in the context of ...05 Feb, 2008, 06.37 AM IST
- Luxor to start making eco-friendly pens for exportWriting instrument maker Luxor will manufacte eco-friendly products at its Noida plant to increase its export revenue which is expected to ...26 Nov, 2007, 06.50 PM IST
- Luxor to make eco-friendly pens for exportLuxor will make eco-friendly products to increase its export revenue which is expected touch Rs 100 crore by 2010.25 Nov, 2007, 12.58 PM IST
- Brand Big B: Rs 50-cr deal with UnitechTotal value of endorsements signed by Mr Bachchan in the past few months has touched Rs 100 crore.25 Apr, 2007, 01.10 AM IST
- Pen sales surge 82% on retail boomBall pens form the biggest chunk of pen market in India and account for 72 per cent of the total pen market.13 Sep, 2006, 12.30 PM IST
- Luxor acquires 60% in PlayhouseLuxor Group on Monday announced its foray into the education sector with the acquisition of a 60 per cent stake in preparatory school, Play...17 Jul, 2006, 02.35 PM IST
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