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LOSS AVERSION
Psychology says people who hoard hotel toiletries aren't just collecting free things, they may not want to miss out on the pleasure of feeling special- Psychology says people who struggle to leave their comfort zone are not lazy, they may be responding to fear and uncertainty
- Psychology says people who can't throw things away may be holding onto more than just objects
- Why did market fall today? Sensex slumps 440 points, Nifty closes below 24,250. 6 factors behind the selloffIndian stock markets tumbled on Monday as rising oil prices and escalating tensions between Iran and the US rattled investors. Heavyweight ...20 Jul, 2026, 03.50 PM IST
- Does your dog panic at loud noises? Here’s what it could mean and how to helpFireworks, thunderstorms, construction sounds, and loud traffic can trigger dog noise anxiety in millions of pets. Veterinary experts say t...13 Jul, 2026, 09.08 PM IST
- Iran moves to close Strait of Hormuz. Should investors fear a Nifty crash in coming days?Indian equities are likely to remain volatile this week as escalating tensions in West Asia and the closure of the Strait of Hormuz threate...12 Jul, 2026, 11.45 AM IST
- F&O Talk: Mid, smallcaps to continue outperformance as Q1 begins, says Sudeep Shah; outlines Kalyan Jewellers, TCS strategyIndian stock markets saw significant gains on Friday, with Sensex and Nifty rising over one percent. Strong earnings from TCS and positive ...11 Jul, 2026, 01.06 PM IST
- Psychology says people who save gift wrappers aren't cheap, they may see potential that others overlookPsychology suggests that people who save gift wrappers aren't trying to be cheap or save money. Sometimes what looks like saving paper is r...10 Jul, 2026, 07.41 PM IST
- Is your home loan ruling your life? Know the hidden cost of a big EMIMany Indians stretch finances for dream homes, but hefty home loans lead to years of uncomfortable choices. Borrowers face lifestyle compre...06 Jul, 2026, 12.22 PM IST
- FIFA World Cup’s hidden scorecard: What fans don’t see, economics doesFIFA World Cup 2026 is a fascinating economic case study, revealing how football markets mirror financial ones. Dynamic ticket pricing, dri...05 Jul, 2026, 06.16 AM IST
- Psychology says people who don't like wearing contact lenses aren't necessarily afraid, they prefer glasses due to a very normal reasonA common assumption is that people who prefer wearing glasses are simply afraid of touching their eyes. Psychology does not support such a ...04 Jul, 2026, 09.02 PM IST
- Why Great Innovations Fail to ScaleScaling innovation today demands contributions from multiple partners. Many innovations fail not because of flawed ideas but because teams ...03 Jul, 2026, 05.01 PM IST
- How to Avoid a False Start When You’re Leading a Big ChangeMany leaders believe the greatest risk in change is moving too slowly. That’s often true. For the times it’s not true, the greatest risk is...03 Jul, 2026, 04.00 PM IST
- Quote of the day by Francois Rochon: "People always have this emotional relationship with stocks, and once they have been bitten by something, it takes a while to get back into it"Market losses deeply affect investors, making them hesitant to reinvest even when opportunities arise. This emotional response, known as lo...02 Jul, 2026, 06.00 PM IST
- Psychology says people who are never happy with their haircuts may be noticing more than just their appearance, their brains may be noticing every tiny detailPsychology says people who are rarely satisfied with their haircuts may be affected by expectation bias, self-discrepancy theory, loss aver...02 Jul, 2026, 10.09 AM IST
- Psychology says people who never remove plastic covers from remotes, fridges, and car seats may not be careful , they may be focusing on the loss rather than the gainPsychology says people who keep plastic covers on remotes, fridges, cars, and furniture may be influenced by loss aversion, ownership psych...02 Jul, 2026, 10.08 AM IST
- Psychology says adults who hold onto empty jars and containers are often seeking more than storage: Why ‘just in case’ thinking makes it hard to throw things awayPsychology suggests that nail biting is rarely a sign of immaturity, poor discipline or weak self-control. More often, it is the brain's wa...27 Jun, 2026, 12.36 PM IST
- Psychology says people who only shop during sales aren't stingy, their brains may be wired to chase value over pricePsychology teaches us that everyday habits often reveal deeper motivations. The sale itself is rarely the real story. Value is. Control is....23 Jun, 2026, 03.56 PM IST
- Psychology says people who keep adding items to cart to buy during a sale aren't impulsive buyers: What this shopping behavior means?Psychology says people who keep adding items to cart to buy during a sale aren't always ready to complete a purchase. Many shoppers use the...19 Jun, 2026, 10.45 PM IST
- Psychology says people who save shopping bags inside other shopping bags are responding to an ancient survival instinctAt its heart, this habit is rarely about the bags themselves. It is more about psychological efficiency. The brain naturally seeks to reduc...18 Jun, 2026, 11.49 AM IST
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