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LIMCA SPORTZ
Coca-Cola's Kinley Soda becomes Rs 1,500 cr brand in Indian marketCoca-Cola India's Kinley Soda has achieved a significant milestone, surpassing Rs 1,500 crore in revenue and establishing itself as a marke...- Reliance enters sports drinks market with 'Spinner' priced at Rs 10Reliance Consumer Products Limited (RCPL) launched a new sports drink, Spinner, co-created with cricket legend Muttiah Muralitharan. Priced...
- Reliance & HUL’s new googly set to stump another market in IndiaReliance Consumer Products Ltd has partnered with former Sri Lankan cricketer Muttiah Muralitharan to launch Spinner sports drinks at Rs 10...
- Reliance teams up with cricketer Muttiah Muralitharan to disrupt sports drinks marketReliance Consumer Products Ltd has partnered with former cricketer Muttiah Muralitharan to launch a new sports drink called Spinner in Indi...
- ICC extends multi-million dollar sponsorship deal with Coca-ColaICC, which earns a major chunk of its revenue from media rights and sponsorship, recorded a total revenue of $432 million for the fiscal ye...
- Coca-Cola extends partnership with ICC till 2031Coca-Cola has confirmed an eight-year extension of its partnership with the ICC, making it the longest-standing brand linked to cricket. Th...
- Coca-Cola cracks the most elusive market in India - the country's hinterlandsDespite inflation posing a challenge for companies, Bajoria acknowledges its reality and emphasizes the importance of devising the right pr...
- PepsiCo stings Coca-Cola’s official World Cup sponsor tag with new adThe 'Nothing Official About It' campaign during the 1996 Cricket World Cup had stolen the thunder entirely from official sponsor Coca-Cola ...
- Coca-Cola India says brand spends to be highest-ever in H2Coca-Cola India is expecting strong consumer demand in the current quarter due to the ongoing cricket World Cup and festive season. The com...
- Coca-Cola India's spending on brands to be highest in H2Coca-Cola plans to have its highest-ever brand spending in India during the second half of 2023, coinciding with the ICC Men's Cricket Worl...
- 'Sony sells most of its TV, digital ad inventory for Asian Games 2023'The TV broadcast sponsors include Hyundai, JSW Group, Limca Sportz, Paisabazaar, LIC of India, UltraTech Cement, Amul, State Bank of India,...
- Gatorade ropes in Hardik Pandya; first cricketer to endorse the brandPepsiCo has signed Indian cricketer Hardik Pandya as the brand ambassador for its sports drink Gatorade, marking the first time the sports ...
- Cola companies to rope cricketers for advertisements ahead of busy cricket scheduleSoft drink giants Coca-Cola, PepsiCo, and Reliance's Campa are preparing for a "second summer" during the cricket season after the April-Ju...
- India Inc needs to invest more in sports at the grassroots level: Neeraj Chopra"There is a good amount of interest and sponsorships from corporate houses for athletes and sports players who have reached the top levels....
- Coca-Cola takes 'Limca' to no-fizz segment, signs on Neeraj ChopraThe move comes amid escalation of launches in the healthier space by foods and beverages companies globally, as consumers opt for these pro...
- Coca-Cola India, bottling partners investing USD 1 bn to expand capacityCoca-Cola India and its bottling partners are investing around USD 1 billion (around Rs 7,990 crore) to expand the production capacity by u...
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