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LIFEBUOY
Wipro confident of Santoor overtaking HUL's Lifebuoy as leading soap & personal care brandWipro Consumer Care & Lighting expects its soap brand Santoor to overtake HUL’s Lifebuoy as market leader within a year, CEO Vineet Agrawal...07 Sep, 2025, 10.39 AM IST- This army sends out hope in batches, bottles, and boxes to fight the novel coronavirus.Sars-CoV-2, the virus responsible for the Covid-19 pandemic, belongs to the family of enveloped viruses.25 Sep, 2020, 10.39 AM IST
- Hindustan Unilever losing market share in skin-cleansing categoryParent Unilever, at the Consumer Analyst Group of New York (CAGNY) conference in Florida last month, acknowledged that penetration for the ...13 Mar, 2020, 08.12 AM IST
- Santoor 1st desi soap to hit Rs 2,000cr salesWith a turnover of over Rs 2,000 crore, Santoor has clearly overtaken HUL’s soap brand Lux, and is now challenging the numero uno Lifebuoy.26 Jun, 2019, 10.50 AM IST
- Has Santoor overtaken Lux as India’s No. 2 soap brand?Santoor closed the financial year 2018 with a turnover of Rs 1,930 crore and chances are it may have overtaken HUL’s beauty soap brand Lux.13 Jun, 2018, 02.09 PM IST
- Maggi risks losing 'Rs 2,000 crore brand' tagGive that Maggi noodles are off the shelves temporarily, the Rs 2k crore club is growing stronger with the inclusion of Lifebuoy, Surf, Whe...10 Jun, 2015, 11.43 AM IST
- Production houses see in-film branding as a money-spinnerSuch tie-ups are either adding to the revenues or cutting down costs for film cos. YRF has worked with big brands including Discovery, BMW,...12 Feb, 2015, 05.43 AM IST
- HUL and government can work together on issues of nutrition, hygiene: Unilever CEO Paul PolmanUnilever CEO Paul Polman who the met the PM Modi on Tuesday said HUL would be sharing with the PM some of the opportunities the company cou...04 Feb, 2015, 04.00 AM IST
- PM Modi's Swachh Bharat Abhiyan: HUL sniffs business opportunity in toiletsThe company has taken a piece of land on lease and has drawn a blueprint and construction will start in a month's time10 Nov, 2014, 03.30 PM IST
- Is it fair for warring brands to claim their ads are in public interest?An ongoing marketing war between Reckitt Benckiser’s Dettol and HUL’s Vim and Lifebuoy over germ protection has gone nasty with both firms ...13 Mar, 2013, 08.33 AM IST
- HUL's advertising on 'rotis' at the Kumbh Mela - ' Lifebuoy se haath dhoye kya?'At Kumbh Mela, the largest congregation on earth where all big marketers are vying to sell their wares and boost their brands, one promotio...08 Feb, 2013, 11.47 AM IST
- Hindustan Unilever celebrates Global Handwashing DayHUL is celebrating Global Handwashing Day across the country an initiative of company's Lifebuoy brand of soap.15 Oct, 2012, 05.48 PM IST
- Brand extension: Axe struts into the men's soap spaceHUL is giving Indian men yet another avenue to turn into ambrosial Romeos by extending Axe into shower gel early this yr &, more recently, ...17 Aug, 2012, 06.26 AM IST
- Bigger Lifebuoy looks at larger market pieWith the soap variant, Unilever is targeting higher-margin products. "It is part of our premiumisation strategy," Berger admitted.12 Apr, 2012, 06.09 AM IST
- HUL to fill in white spaces with re-launches, brand extensionsAiming to double its sales by 2015, HUL is looking at a slew of strategies, including re-launches, to garner the largest pie.14 Apr, 2011, 05.16 AM IST
- Yuvraj to endorse Lifebuoy for Rs 2 crore per annumHindustan Unilever, low-profile on cricketer-related advertising, has roped in Yuvraj for Rs 1.5-2 crore annually. Special: IPL, the blockb...22 Feb, 2008, 09.00 AM IST
- HLL loses ad case against Reckit & BenckiserFMCG major Hindustan Lever Ltd has suffered a setback with the Delhi High Court dismissing its plea to stop rival Reckit Benckiser India Lt...22 Nov, 2006, 05.50 PM IST
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