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LIFEBUOY BRAND REPOSITIONING
Wipro set to take on HUL and P>he consumer goods arm of Wipro Enterprises, which sells soaps, baby care and lighting products, has identified China, the Middle East and ...23 Feb, 2017, 11.57 AM IST- Companies like Nokia, Philips, HUL, Godrej eye emerging middle class IndiaA clutch of companies is targeting a more pragmatic opportunity: the chunk of consumers between the middle and the bottom of the pyramid.06 Mar, 2012, 08.38 AM IST
- Mosquito repellent brand AllOut repositions, kills frog, changes taglineThe frog is out of the business and out of the advertisement of AllOut for the first time since the mosquito repellant brand aired its firs...08 Aug, 2011, 02.35 AM IST
- Yuvraj to endorse Lifebuoy for Rs 2 crore per annumHindustan Unilever, low-profile on cricketer-related advertising, has roped in Yuvraj for Rs 1.5-2 crore annually. Special: IPL, the blockb...22 Feb, 2008, 09.00 AM IST
- Reckitt Benckiser repositioning Dettol to take on LifebuoyDettol is poised for a spate of brand extensions in the personal care space including gels, sanitisers and beauty products. Lifestyle chang...24 Oct, 2007, 01.00 AM IST
- Reckitt to rework Strepsils & ClearasilFollowing the acquisition of Boots Healthcare brands Strepsils, Clearasil and Sweetex late last year, the Rs 1,200-crore Reckitt Benckiser ...19 Apr, 2007, 02.40 AM IST
- Reckitt to rework Strepsils & Clearasil brandsFollowing the acquisition of Boots Healthcare brands Strepsils, Clearasil and Sweetex late last year, the Rs 1,200-crore Reckitt Benckiser ...19 Apr, 2007, 02.22 AM IST
- FMCG cos rev up brand spendsAs the fight with durables for the consumer’s share of wallet ebbs, FMCG companies are opening up their purse strings.28 Jun, 2006, 01.17 AM IST
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