Indian Commonwealth Games champion Lakshya Sen exited the All-England Open 2025 quarter-finals after a loss to Shi Feng Li of China. In the...

In a major reshuffle of top leadership, Beijing announced on Tuesday that Li and ousted ex-foreign minister Qin Gang had been removed from ...

Discover the perfect shuttlecock sets that will take your badminton game to new heights. Our list of the best shuttlecock sets offers a win...

Elevate your badminton performance to new heights with the premium selection of badminton racquets. Designed for both beginners and seasone...

Chinese companies have faced a backlash in India since 20 Indian soldiers were killed in a clash with Chinese forces in a Himalayan border ...

The listed price of the "All Star" version of Li-Ning Way of Wade 4 on the Dewu App - the country's largest sneaker resale platform also kn...

The record deal comes after compatriot Kidambi Srikanth was offered a cool Rs 35 crore by the Chinese company last month.

The deal, one of the biggest in world badminton, is close to Puma's deal with Indian skipper Kohli.

Srikanth, the only Indian badminton player to have won six Super Series crowns, signed a 4-year deal with premium Chinese sports brand Li-N...

Since Li Ning is the official sponsor of the Indian contingent, the IOA could have spotted this oversight before delivering the kits to the...

Tax experts point out that the marketing or promotional spend can be subjected to taxes only in situations when the contract between the In...

The deal is expected to deliver almost one-fifth of Zeven’s revenues projected at Rs 250 cr in the next four years, up from about Rs 30 cr ...

The magazine published the ranking on Monday which had 196 new billionaires, of which 76 were from the Chinese mainland and 25 from the US.

It has been learnt that Japanese sports equipment maker Yonex is in talks with Sindhu after her contract with Chinese sporting goods maker ...

Sports Minister Vijay Goel today said that giant screens will be put up all around Delhi for people to watch the Indian athletes perform in...

Every day, tens of thousands of Chinese products are exported to almost every corner of the globe. However, in the eyes of foreign consumer...

Chinese athletic shoemaker Li-Ning knew it couldn't out-Nike'' Nike, in the sporting giant's own backyard. So the co is going lowbudget edg...