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Varun Beverages in talks with partner PepsiCo for its foray into hard drinksPepsiCo’s largest bottling partner globally outside the US, Varun Beverages Ltd (VBL), has started discussions with the beverages maker to ...- Why Pepsi could be seeking a 'high' in IndiaSoft drink giants like PepsiCo and Coca-Cola are venturing into the premium ready-to-drink (RTD) alcoholic beverage market to counter seaso...
- Why Coca-Cola is looking for fizz in a different bottleIntroducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, p...
- Coca-Cola India forays into the alcohol segment"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a ...
- Every night is cocktail night: Now your favourite Jack & Coke mix comes in a canThe canned Jack and Coke will be sold globally after a launch in Mexico late this year.
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