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LAURA RIES
Big brands choose an adversary to 'bounce' themselves against - politeness is passeBrand growth needs differentiation by enemy. Brands seeking improvement often disappear. The mind recognizes opposition, not superiority. B...- Johnson & Johnson is getting rid of its script logo after more than 130 yearsHealth care giant Johnson & Johnson is unveiling a new logo to reflect its focus on pharmaceuticals and medical devices. The new logo will ...
- Goafest 2017 a platform for learning, exchange of ideas and fun, says chairman Ashish BhasinThe three-day event will feature entertainment acts and sun-downers by the sea with local and national band.
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