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LAQSHYA MEDIA
Laqshya Media eyes Rs 1,000 cr topline by 2025 as OOH market recovers post CovidLaqshya Media Group director Alok Jalan said, "OOH market has recovered, and we are almost at a pre-pandemic level in terms of revenue, may...- Ad spends begin to pick up as malls, airports open upAdvertising has been mostly driven by the fast moving consumer goods category, which comprises essential commodities such as rice, pulses, ...
- Advertisers resume spending on ad campaigns to lure buyersWithin days of malls, shopping complexes and airports opening advertising spends have gone up, with volumes touching almost 30-40 per cent ...
- Laqshya Media launches tool to measure reach of outdoor campaignsThe tool allows clients to identify locations with the highest audience density in order to reduce spill-over and quantify an OOH campaign’...
- Paris-based Mediakeys all set to enter IndiaIn India, the company is opening its office in partnership with local independent integrated marketing communications company Laqshya Media...
- June's Rs 300 cr GST ad spending beats Diwali bonusAs per advertisement industry executives, major advertisers included consumer electronics retailers, automobile dealers and software and ta...
- E-commerce war intensifies: Snapdeal takes advantage of Flipkart adSnapdeal doesn’t see the campaign as ambush advertising. Brand expert Desai says consumers are entertained only when such campaigns have an...
- Delhi Polls: BJP, AAP turn up to radio and outdoor for campaigningWhile the advertising campaign of the Bharatiya Janata Party has been designed and planned by Soho Square and Madison Media, the Aam Aadmi ...
- Billboards becoming a popular mode of investmentOutdoor advertising industry experts say hoardings and billboards are becoming an increasingly popular mode of investment for individuals w...
- Lakshya Media bags ad rights at Delhi Airport's T3A private media organisation, which owns exclusive advertising rights at airports in Colombo and Hyderabad, has been awarded these rights a...
- 3i, Kotak, NSR eye stake in BalajiA host of private equity (PE) firms have joined the race to acquire STAR's stake in Balaji Telefilms.
- Lehman, Sachs, ICICI to pick 20% in OOH ad coICICI Ventures, Lehman and Goldman Sachs have lined up to pick up around 15-20% stake in Bangalore-based outdoor advertising firm Serve & V...
- Warburg Pincus to invest Rs 276 crore in Laqshya MediaLeading out-of-home (OOH) media advertising company, Laqshya Media, on Monday said that Warburg Pincus would be making a Rs 276-crore inves...
- Warburg acquires 15% in Laqshya MediaGlobal private equity firm, Warburg Pincus, has picked up around 15% in Laqshya Media, a leading outdoor media advertising company, for Rs ...
- Warburg leads race for stake in LaqshyaMorgan Stanley, Goldman Sachs, Credit Suisse First Boston and KBC are also in the fray but the deal is likely to go in favour of Warburg Pi...
- Laqshya outdoors wins advertising rights for Hyderabad AirportOutdoor Advertising company, Laqshya Media, said it has won advertisement rights for Hyderabad Airport being developed by GMR Group-led con...
- Outdoor ad-firms seek participation in policy framingThe outdoor media and advertising companies have sought to be taken on board in the policy making process for the Rs 1,200 crore industry, ...
- Outdoor media companies form associationWith a view to protect interest of Rs 1,200 crore outdoor media industry, some leading companies have joined hands to form Indian Outdoor A...
- GMR Infra awards advertising contract to LaqshyaGMR Infrastructure on Tuesday said it has awarded a seven-year advertisement management contract to Laqshya Media (Laqshya).
- Laqshya Media gets $37.44 mn PE fundLaqshya Media's UAE subsidiary Right Angle on Monday said it has obtained an equity participation of over Rs 152 crore ($37.44-million) fro...
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