"With this verdict coinciding with the onset of the peak inbound tourism season, it could damage the image of India as a progressive, vibra...

Plan will guide the transition of the new identity at existing and upcoming properties, includes signages, advertising creatives and etc.

Satya Rajpurohit, the calligrapher said he arrived at the perfect ‘L’ — the new monogram logo for the Leela Group — after trying more than ...

Usha Martin, the world’s second largest wire rope maker, has hired top brand consultancy Landor Associates to take up its first branding ex...

An iPad is an iPad is an iPad. That’s the message Apple conveyed when it unveiled the 3rd version of its tablet computer, calling it only i...

A tablet by any other name not as sweet as iPad. That's the message Apple conveyed when it unveiled the new device, calling it only...iPad.

Marcus Brown, CEO, Young & Rubicam Brands Geneva (a WPP group agency)talks about changing times in advertising, the digital revolution and ...

Hospitality group, Taj Hotels Resorts and Palaces, has been adjudged at Number 4 in the 'Green brands survey' in India.

Elsewhere in the country IHCL is set to unveil a new brand identity for its premium business hotels under Vivanta.

Kellogg has been criticised for keeping its branding to a minimum on FruitaBu. But Marketing asks why all the fuss?

The corporate identity and brand mark has been refreshed to include a swirl of colour.

The corporate identity and brand mark has been refreshed to include a swirl of colour.

Faced with fierce competition in the domestic skies and a trans-Atlantic foray into the United States later this year, India’s largest airl...

A Rs 400-crore budget has been earmarked, to be spent over two years, for refurbishing existing aircraft.

As part of a rejuvenation strategy, AI has got a new livery for the new aircraft it’s due to take delivery of from April.