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LLMS IN MARKETING
‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketingThe growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...- Eternal’s strong Q2 report; Exits outpace hiring at top IT firmsHappy Thursday! Eternal’s Q2 revenue surged on Blinkit’s growth. This and more in today’s ETtech Morning Dispatch.
- Artificial intelligence may create more jobs than it replaces in India: Piyush GoyalUnion Minister Piyush Goyal announced that artificial intelligence is poised to generate significant job opportunities for the youth of Ind...
- Build some, buy some, lock into none: Aditya Birla Capital's Pankaj Gadgil on buying AIGadgil said companies should retain the ability to build their own tools without waiting to recreate solutions available in the market.
- AI boom will need bigger telecom ‘pipes’; spectrum still a hurdle: COAI chiefChief Dr SP Kochhar said the industry remains concerned about the scale of investments required, particularly as operators continue to look...
- AI productivity gains reflecting in salaries would take another 12 months: Wipro’s Jasjit KangWipro’s Jasjit Kang says broad productivity improvements remain elusive as the company looks for stronger AI, problem-solving and learning ...
- Dodging SaaSocalypse: AI’s enterprise moment could belong to IT servicesITC Infotech's merger with Happiest Minds highlights the trend of mid-market consolidation in response to AI advancements. The global IT ma...
- ‘I would never want to lose him’: Jamie Dimon backs Chandra, flags India tax hurdles and sees AI paying offJamie Dimon sees India as a fast-growing economy with bright future prospects. He believes consistent regulations and taxing policies will ...
- YuVerse takes its last-mile AI proposition to Global Fintech FestAt GFF 2026, YuVerse launched four AI products— Yu1, YuBuild, YuBuild Studio and YuFlux—spanning document-to-decisioning, conversational AI...
- Xi's plan, with more BRICS characteristicsXi Jinping's five-point plan offers greater BRICS cooperation and a potential shift in focus. This initiative places technology and industr...
- Nobody is a friend; India must cut reliance on foreign tech: M2P Fintech’s Madhusudanan RIn the run up to the Global Fintech Fest 2026, Madhusudanan R, co-founder of M2P Fintech, spoke to The Economic Times Digital about the new...
- In the AI era, your job will be measured by outcomes, not hours worked: Automation Anywhere’s Ankur KothariAs new operating models, backed by automation, begin to take shape in enterprises and businesses, the workforce should prepare itself for a...
- Fireflies CEO Krish Ramineni wants to turn its AI notetaker into an ‘action-taker’Over the next year, Fireflies plans to add more than a dozen capabilities beyond meetings, according to Ramineni.
- SBI uses AI to underwrite nearly Rs 1 lakh crore in MSME loans in FY26State Bank of India underwrote nearly one lakh crore rupees in MSME loans using artificial intelligence. AI is also automating the processi...
- Programming, customer service, data entry roles among jobs most at risk from AI: AnthropicA recent Anthropic study reveals that nearly 70% of tasks for programmers, customer service representatives, and data entry operators are a...
- India well-positioned to preserve heritage in LLMs: Amazon CTOWerner Vogels believes that the nation’s blend of technology, culture and government collaboration puts it in a strong position to lead the...
- Big banks take to large language models trained on internal dataRetail-focused HDFC Bank, India’s only lender with a market capitalization in excess of $100 billion, will roll out a private LLM-powered w...
- Generative AI to enhance creativity, automate routine tasks for future jobs: WEF paperReleasing the white paper on how AI (artificial intelligence) will affect the jobs of tomorrow, the World Economic Forum said businesses an...
- Education and the future of generative AIWith self-learning and self-adaptation capabilities, generative AI can enable unprecedented levels of automation and innovation across vari...
- How to use large language models in asset management industryThese models, such as GPT-3, are able to analyze vast amounts of data and generate natural language text, making them well-suited for tasks...
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