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KUKU APP STORYTELLING
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...- Tiny tales draw big bets from top film studiosMajor production houses are exploring micro-drama format as a test bed for IP and branded content opportunities.
- India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
- MS Dhoni invests in Kuku, to be the brand ambassador of micro-drama app Kuku TVCricket star MS Dhoni has invested in Kuku, a mobile storytelling platform. He is also the brand ambassador for Kuku TV, a micro-drama app....
- MS Dhoni invests in AI-driven storytelling platform Kuku, joins Kuku TV as brand ambassadorIconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
- Digital content company Chai Bisket raises $5 million to launch microdrama app Chai ShotsFounded in 2015 by Sharath Chandra and Anurag Reddy, Hyderabad-based Chai Bisket has built a presence in the regional digital entertainment...
- Stage set for micro-dramas; WhatsApp’s monetisation bidInvestors are flocking to micro-drama startups as the next big thing in India’s content and entertainment industry. This and more in today’...
- Streaming now: Startups, VCs chase India’s micro drama content playAs micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...
- Binge listening: How the lockdown has cranked up the volume in the podcast marketThe lockdown had turned up the volume in audiobooks. Demand, especially in the regional language segment, is still growing.
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