Domino’s, India’s largest organised food services brand, has inked a digital activation pact with Chanu. It’s the first brand deal the 26-y...

Chinese brands and celebrities endorsing them run the risk of the anti-China sentiment if they go all out to promote brands in the prevaili...

According to industry insiders, topnotch endorsement fees average between Rs 4-8 crore annually.

The guidelines say all endorsements or representation of opinions must reflect genuine, reasonably current opinions of individuals.

Brosnan had appeared on the front page of top newspapers earlier this month promoting Pan Bahar, triggering a controversy as pan masala oft...

The star of the recently released movie Dilwale is seen in Woosh advertisements on the sides of buses and on non-prime-time television spot...

In another ad, he urges his ‘younger sister’ to shift to Syska LED bulbs. “CFL nahin, aadat badlo!” is his exhortation.

Potential sponsors have started to look at other sports such as kabaddi and football that have seen a growth in number of viewers, media pl...

Every third advertisement shown on television during live telecast of the ongoing IPL features a celebrity with Aamir Khan and Ajay Devgn b...

The sequel to The Avengers expects to earn Rs 120 crore in retail sales from tie-ups with brands including Pepsi-Co’s Mountain Dew, Funskoo...

American fashion brand Guess has signed Indian actress Priyanka Chopra as its global brand ambassador for next year.

Several big and small celebrities and sports stars have already started raking in the moolah through social media deals with brands.

There is a rush in India Inc to get real-life achievers to give motivational talks to steel up their employees in the face of mounting chal...

Indian celebrity management and entertainment firm Kwan is in advanced talks to set up a joint venture with Creative Artists Agency (CAA).

Celebrity managers are not a new phenomenon in Bollywood; they have been around ever since the advent of the superstars.

More and more companies in India are seeking inspiration from sportsmen who excelled in their respective games.

Krossover Entertainment, the newly founded celebrity management firm by ex-CEO of Percept Talent Management, Vinita Bangad, has bagged a tw...