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KOHLI BRANDS
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
- Policybazaar founder warns of insurance squeeze; IT's buying spreeHappy Wednesday! Policybazaar’s Yashish Dahiya has warned that proposed commission caps could disrupt the insurance distribution industry. ...
- Nexus, Rainmatter invest Rs 225 crore in Agilitas SportsAgilitas Sports secured Rs 225 crore from Nexus Venture Partners and Rainmatter. This funding will fuel expansion in manufacturing, brands,...
- Eternal's District ramps up sports push, eyes acquisitionsEternal's District platform is expanding into India's booming sports market, moving beyond ticketing to venue bookings and brand partnershi...
- Anushka Sharma acquires minor stake in footwear and apparel brand Agilitas SportsFilm actor-producer Anushka Sharma has acquired a minor stake in Agilitas Sports, joining husband and cricketer Virat Kohli as an investor ...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- Inflation in driver’s seat likely to stall discretionary spendWhile consumer demand had started improving over the past four months after a prolonged slowdown, rising crude oil prices, supply disruptio...
- Volkswagen group eyeing 5% market share in India before turn of decade: SAVWIPL MD & CEOVolkswagen Group aims for a 5 percent market share in India by 2030. Alternative fuel technologies will be crucial for this growth. The com...
- Volkswagen India starts production of Taigun model at Pune plantVolkswagen India has started production of its new Taigun model at its Pune manufacturing plant. This move aims to boost the company's SUV ...
- Nykaa in talks to buy majority stake in Deepika Padukone's skincare brand 82°ENykaa is negotiating to buy a majority stake in Deepika Padukone's skincare brand 82°E. This move aims to strengthen Nykaa's portfolio in a...
- Manoj Kohli joins Adobe International Advisory BoardAdobe has welcomed former SoftBank India head Manoj Kohli to its International Advisory Board. With decades of experience in telecom and te...
- Kohli retires from Tests: How his brand value is set to soarDespite retiring from Test cricket, Virat Kohli's brand value is expected to rise, with endorsement fees increasing upon contract renewals....
- Virat Kohli is most valued celebrity with brand value of $227.9 millionThe overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump fro...
- Healthy life and healthy investments, from Virat Kohli and Anushka SharmaVirat Kohli Anushka Sharma investments. Virat Kohli investment Slurrpfarm. Anushka Sharma invests in Blue Tribe. Both Virat and Anushka are...
- Brand Kohli here to stay: Myntra lauds Virat for 'doing it' in style; Puma, Audi praise his legacyAnand Mahindra also posted a special tribute to the 'fierce' cricketer.
- Brands' innings with king Kohli likely to continueKohli fronts for close to 30 brands and his annual earnings from endorsements were estimated at Rs 178.77 crore in 2021. The labels include...
- Virat Kohli brand One8 forays into kids category with PumaDesigned by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.
- Virat Kohli to only endorse brands he believes inThe 29-year-old cricketer had recently ended a long-standing association with cola maker PepsiCo by not renewing his endorsement contract.
- Brand Kohli steadily on the rise since 2012, features for over 3 hours a day on TVIn 2016, Virat Kohli endorsed as many as 20 brands of 13 different companies, and these brands advertised for 1,190 hours across multiple T...
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