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KOHLI BRAND ENDORSEMENT
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- Nexus, Rainmatter invest Rs 225 crore in Agilitas SportsAgilitas Sports secured Rs 225 crore from Nexus Venture Partners and Rainmatter. This funding will fuel expansion in manufacturing, brands,...
- Kohli retires from Tests: How his brand value is set to soarDespite retiring from Test cricket, Virat Kohli's brand value is expected to rise, with endorsement fees increasing upon contract renewals....
- Identify yourself with the startup before investing, says Virat KohliIndian sports stars are increasingly investing in mid-sized and emerging startups, according to reports citing former captain of the Indian...
- Virat Kohli renews bat sponsorship deal with MRF for over Rs 100 crore for 8 yearsThis comes close on the heels of Kohli signing a Rs.110-crore endorsement deal with sports lifestyle brand Puma for a similar period.
- Brand Kohli here to stay: Myntra lauds Virat for 'doing it' in style; Puma, Audi praise his legacyAnand Mahindra also posted a special tribute to the 'fierce' cricketer.
- Brands' innings with king Kohli likely to continueKohli fronts for close to 30 brands and his annual earnings from endorsements were estimated at Rs 178.77 crore in 2021. The labels include...
- Diaper, juices follow Papa Virat Kohli for brand endorsementPepsi, which Kohli endorsed until 2017, made a direct reference to its Swag tagline in its social media message “A Swagstar is Born,” blend...
- A 3-yr-old partnership comes to an end: Kohli, Tissot part waysThe Indian skipper's manager confirmed the news.
- After Niravgate, Virat Kohli unlikely to renew contract with Punjab National BankThe bank had earlier denied media reports that the cricketer, the country’s highest-paid sportsperson, would stop the endorsement.
- Virat Kohli is the most valuable celebrity brandVirat Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.
- Virat Kohli to only endorse brands he believes inThe 29-year-old cricketer had recently ended a long-standing association with cola maker PepsiCo by not renewing his endorsement contract.
- Pepsi looks beyond celebs for ad pushThe cola firm will consider individuals who have established their credentials in specific fields and have direct synergies with brands the...
- Virat Kohli not keen on endorsing Pepsi any more, may pick another healthier brandKohli has reservations about directly endorsing a cola, given the increasing health worries over sugary drinks, said an executive with know...
- Virat Kohli hikes endorsement fee to Rs 5 crore/day, highest among Indian celebritiesVirat Kohli's fee earlier ranged between Rs 2.5 cr & Rs 4 cr a day. The increase comes as the renewal of his endorsement deal with PepsiCo ...
- Brand Kohli steadily on the rise since 2012, features for over 3 hours a day on TVIn 2016, Virat Kohli endorsed as many as 20 brands of 13 different companies, and these brands advertised for 1,190 hours across multiple T...
- Virat Kohli strikes Rs 100-crore deal with PumaKohli will work with the German company to launch a signature line of sports lifestyle products with a special logo and brand identity.
- After overtaking MS Dhoni in endorsements, Virat Kohli races ahead in social media popularityKohli averaged a record of close to 12 lakh conversations in March, compared with 7 lakh for Dhoni, according to social media tracker Autum...
- With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsementsCaptain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off ...
- Brand Virat Kohli outruns M S Dhoni in TV visibilityVirat Kohli - touted as the next Indian cricket captain - has seen his presence on television through advertisements shore up by over 200 p...
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