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KNORR SOUPY NOODLES
Hindustan Unilever looking for buyers for its atta, rice, salt businessThe firm has appointed investment bankers to scout for buyers, and rivals and other strategic players have been sounded out.- Maggi fiasco: ITC's Yippee advertising campaign focuses on safety and qualityITC has rolled out an advertising campaign that emphasises on the safety and quality of its Yippee noodles, which it sells under the Sunfea...
- Bihar imposes month-long ban on 11 instant noodle brandsThe Bihar government on Saturday banned sale, storage, distribution and production of eleven brands of noodles for a month.
- Does HUL need to fret over the Maggi fiasco?Packaged foods is a fast growing promising category for HUL. The segment delivered a strong 15 per cent turnover growth last financial year.
- Hindustan Unilever takes down Knorr instant noodle television commercials off the airKnorr is currently running two noodle television commercials — Chinese noodles and Soupy noodles — featuring master chef Pankaj Bhadouria.
- Hindustan Unilever's Knorr Chinese noodles not on FSSAI's approved listFSSAI listed 33 items manufactured by seven companies approved by it in pasta, macaroni and noodles categories, wherein HUL's Knorr instant...
- HUL's Knorr Chinese noodles not in FSSAI approved listKnorr instant noodles may come under the scanner of FSSAI as the product is not in the approved list of items of the central food safety re...
- Maggi controversy: Nestle's 70 per cent noodle market share faces heatThe Maggi controversy is expected to have a cascading effect on the Rs 4,000 crore instant noodles market. Maggi has a 70% share of this ma...
- HUL to launch Knorr instant noodles; to take on MaggiHUL’s decision is part of a strategy to expand the Knorr brand, which is so far restricted to soups and a ready-to-cook range in India.
- Unilever launches Knorr noodles in Pakistan, Sri LankaConsumer products firm Unilever plans to take Knorr soupy noodles to global markets, particularly emerging and developing countries.
- Higher demand helps Nestle beat cost price inflationNestle India managed to combat cost price inflation and growing competition that negatively impacted fast moving consumer goods companies i...
- Kellogg's to focus more on taste, health benefitsLeading producer of ready-to-eat cereals, Kellogg's that has re-launched its kids brand chocos with essential nutrients, will concentrate m...
- Noodle pkts to weigh less, as input costs riseUnable to to abandon the Rs 10 price point, some companies are reducing grammage.
- HUL's appetite- experiments in marketingHindustan Unilever, which has struggled in the foods business for a decade, is taking yet another crack at it. Now, it is using experientia...
- Sensory branding is the new buzzwordMarketers in the recent times have become aware of the need to market to the sensory organs that gets translated into sensual pleasure.
- Maggi losing out to new entrants: NielsenThe instant noodles’ giant is losing market share to Horlicks Foodles, Knorr Soupy Noodles, Tasty Treat & Top Ramen, says Nielsen.
- Maggi losing instant noodles market share in India to new entrantsA Nielsen research says that instant noodles giant Maggi is losing market share to Horlicks Foodles, Knorr Soupy Noodles, Tasty Treat & Top...
- Nestle exploring low-cost infant milk marketNestle India plans to enter the mass segment of infant milk-based nutrition through low-priced products, three people close to the developm...
- NESTLE: Costs spike a worry, but rains bring cheerNestle India has weathered a challenging environment of high agro-commodity prices and food inflation during the June ’10 quarter.
- Connect with users not easy to replicate: Shivani Hegde, NestleNestle India’s general manager (foods), Shivani Hegde, however, feels competition will only benefit Maggi as they will help the market grow...
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