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X faces hiccups in influencer-led monetisation push in Indian marketA Kantar survey report in September pointed out a declining trend of brand spending on X. It stated that 26% of marketers are planning to s...18 Nov, 2024, 06.00 AM IST- How memes, live streaming won over the internet on election results dayThe internet has been atwitter with polling buzz since election results started unfolding on Tuesday, with netizens posting memes, comments...06 Jun, 2024, 07.32 AM IST
- Influencer marketing may have a gender mismatchCosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wasta...05 May, 2024, 11.58 PM IST
- Instagram or YouTube? Indian brands torn between the two for maximum ad impactInstagram vs YouTube is the power battle that is shaping where brands put their money, and users their attention. Who will garner eyeballs;...04 Feb, 2024, 06.01 AM IST
- The next phase of growth and innovation for India’s SaaS sectorAgainst the backdrop of post-COVID dynamics, the Indian SaaS sector is positioned as a key player in driving digital transformation, with a...18 Dec, 2023, 02.50 PM IST
- Companies in a fix as social media influencers 'fake' itCompanies across sectors such as packaged foods, health, electronics, automobiles, and beauty and lifestyle products seeking a greater soci...26 Jul, 2023, 12.16 AM IST
- Move over celebs: Cannes lays the red carpet for influencersNew-age Indian brands used the Cannes platform to reach out to a more global audience through social media influencers. They brought in mor...18 Jun, 2023, 06.00 AM IST
- Decision making B2B tech platform KlugKlug launched, to help in influence marketingThe platform has more than 252 million influencers’ profile insights globally and a data platform using the power of modelling on the back ...18 Jan, 2023, 11.36 AM IST
- India joins Philippines, US, Japan in South China Sea drillsThe ships conducted formation exercises, communication drills, passenger transfers and held a leadership exchange aboard JS Izumo.09 May, 2019, 09.28 PM IST
- NFL-National Football League roundupFOOTBALL-NFL-ROUNDUP/:NFL-National Football League roundup20 Dec, 2016, 06.09 AM IST
- Mainak Sarkar did not impress in class, says UCLA professor of Indian-originMal said Sarkar was quiet and reserved and would not even greet when the two passed each other, which the professor found odd as both hail ...05 Jun, 2016, 02.47 PM IST
- Indian scholar's US killing spree symptomatic of a bigger malaise in the education systemAn interminable PhD programme, tensions with the guide, an uncertain US job market ... Mainak Sarkar's problems are those of many desi scho...05 Jun, 2016, 01.34 PM IST
- UCLA shooter Mainak Sarkar's teachers, friends can't recall any negative attitude"I had good relation with him. He was friendly but his life was limited to studies," said Goutam Biswas, who used to teach him in Durgapur ...03 Jun, 2016, 10.19 PM IST
- Woman killed by homicidal Indian PhD scholar was his wifeMainak Sarkar's life appears to have been a mess. Ten years in a Ph.D program with an advisor with whom he had become adversarial, a relati...03 Jun, 2016, 01.58 PM IST
- IIT Kharagpur alumnus kills US professor at UCLA over academic spatMainak Sarkar, an alumnus of the IIT-Kharagpur, shot and killed professor William Klug in a small office in University of California Los An...03 Jun, 2016, 12.18 PM IST
- IIT Kharagpur alumnus kills US professor at UCLA over academic spatLos Angeles police on Thursday identified the gunman who killed a professor at the University of California, Los Angeles, before taking his...02 Jun, 2016, 11.09 PM IST
- Patrick and Daniel Klug: The pair making online pirates pay, virtuallyA knocked-off version of Grand Theft Auto IV sees your gangster character Niko Bellic stumble around like a drunk, making completing the ga...09 May, 2013, 04.12 AM IST
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