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KITKAT CHOCOLATE TRACKER
KitKat’s stolen chocolate tracker sparks brand frenzy—and no, it’s not an April Fool’s jokeKitKat initiated a unique campaign featuring a 'stolen chocolate tracker' following the disappearance of 12 tonnes of chocolate. This theft...- Nestle India eyes massive rural growth, premiumisation in citiesNestle India is targeting significant growth in rural markets, which currently contribute only 15% of its revenue compared to other FMCG co...
- Thoda achhe wala dikhao: The year Indian shoppers went premiumIn 2023, India witnessed a shift in consumer demand, as sales of low-priced goods declined while luxury items surged, marking a notable tre...
- Companies trying to junk consumer notions on packaged foodPublic health officials have for years been warning about a surge in non-communicable diseases such as diabetes, obesity and associated car...
- From Byju’s to Amazon, digital is the king when it comes to advertisingFor brands the best way to reach consumers during the pandemic has been through the digital world. For digital advertising companies, it wa...
- Rural India cuts down on discretionary spends to save for internet and mobile talk-time packsThe mobile Internet user base in rural India almost doubled in calendar 2015, according to a report by the Internet & Mobile Association of...
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