Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...

Brands too have joined the party. AB InBev's Budweiser has tied up for live screenings across six cities. Many restaurateurs said they are ...

Qualification is still a pipe dream, but Indians know how to get a kick out of the football World Cup. And with the 2022 edition in Qatar b...

To attract soccer fans, TV makers have launched new large screen size models in the market and have also come out with attractive financing...

The football-mad pockets of the otherwise cricket crazy country are all ready and decked up to be the best cheerleaders for their favourite...

Indians had 2nd greatest social media engagement after Brazilians during World Cup - symbolising a rising interest in football in the land ...

Similarly, The Park Hotel in Kolkata is creating a carnival theme for the inaugural match at the Roxy club.

As teams from 32 countries compete in football's month-long showpiece event starting June 12, hotel chains, restaurants and pubs are gearin...

Coca-Cola, for instance, ran a global consumer promotion for the world's largest sporting spectacle across 207 countries, and the response ...

Cars and houses painted in the colours of favourite teams, a World Cup replica for fans of the winning team — the Malabar region is set for...

Amid turbulent times for Sony globally, India has been standing out, thanks to huge demand for smartphones and flat panel TVs.

The football frenzy is building up with the FIFA World Cup this year expected to grab over 35-40% more eyeballs than the previous tournamen...

When Turbanator Harbhajan Singh starts rooting for Brazil, one can imagine which way the (foot)ball is spinning in India.

As Ronaldinho’s fans the world over count every minute of the last eight days, waiting to see the Brazilian star’s banana kick, Chinese ele...