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KEITH WEED
Your stereotypical stereotypes may be giving you a buzz you don't needDonald Trump's executive order reclassifying marijuana from Schedule 1 to Schedule 3 for medical use has surprised many, challenging typica...- Elon Musk's DOGE army left 'drugs, roaches and rats' in 'trashed' offices: Bombshell report amid Ketamine claimsA viral photo allegedly showing marijuana left in offices used by Elon Musk's DOGE team has sparked controversy, alongside reports of trash...
- Mark Read Emerges as Front-Runner for WPP’s Top PostWPP is likely to make an announcement about Sorrell’s permanent replacement in September.
- HUL to cut online ads if toxic content not weeded outUnilever said it will not advertise its brands on social media alongside content that creates divisions, exploits children and hurts religi...
- Unilever threatens online ad cuts to clean up internetUnilever itself was heavily criticised last year for a Dove advert on Facebook that many saw as racist. Amid a social media backlash and ca...
- We aren't cutting our ad spends, to be clear, says Unilever’s Keith Weed"30% fewer ads was misunderstood by some as we are cutting our advertising spend, which we are not, to be clear," Keith Weed said.
- Gassing, kissing and balding: It can only happen at Cannes LionsSpeaking of juries, time was when jury presidents took their jobs very, very seriously, made a few dour pronouncements and left.
- Dum Maro Dum: A look at booming marijuana startupsMarijuana is probably a $4-billion annual business. As of 2014, it’s also legal to grow, own, and use recreationally in some US states.
- As an industry we haven’t cracked the killer advertisement format for mobile yet: Keith Weed, UnileverWeed discusses how brands try to stay engaged through social and other digital media platforms and why marketeers in India still haven’t cr...
- Facebook, Unilever to study Internet adoption in rural IndiaFMCG giant Unilever has partnered Internet.org, a Facebook-led alliance, to study how Internet adoption can be increased in rural communiti...
- Hindustan Unilever: Executives see job cuts following CEO Paul Polman's move to cut costPolman announced that Unilever will cut 800 marketing jobs and focus predominantly on brands with over 1 bn euros in sales, all in a bid to...
- Made-in-India label poses new challenge for companiesIt’s to do with the stereotypes consumers develop about products made in their country of origin.
- Unilever picks India to ‘craft brands for life’Unilever has kicked off a transformational global project on marketing called “crafting brands for life”.
- Unilever rolls out qualitative research programme in IndiaThere are now around 15 fully accredited researchers working for HUL in India. They all had to undergo a rigorous assessment process to che...
- Unilever logs on to Apple ad padUnilever, the second-largest advertiser in the world, has launched its first campaign on iAd, the new Apple advertising platform that runs ...
- Cannes 2010: Sorrell, Weed discuss relevance of brands during a slowdownOne represents the biggest holding companies in advertising on the planet and the other, the largest consumer goods company and of course t...
- Unilever experimenting with crowdsourcing for adsLast week, Unilever unveiled its crowdsourcing activity to source consumer-generated advertising content.
- Unilever sells Surf, other key brands in USUnilever said on Monday it has agreed to sell its North American laundry detergents business, including the All, Snuggle, Wisk and Surf bra...
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