Quick service restaurant chains think out of the menu to build trust, push growthIndia’s QSR market is expected to touch Rs 7,000 crore this year, according to Crisil forecasts., tries new techniques to attract more cons...
Ethnic drinks take fizz out of global juice flavoursRetail trade insiders say that, Indian flavours such as mango, litchi, pomegranate and guava have overtaken international ones such as appl...
Western food chains like Burger King, Pizza Hut tie-up with big brands to step up footfallsYum! Restaurants, which owns Pizza Hut, has tied up with PepsiCo’s snack brand Kurkure to sell Kurkure pizzas at its stores.
Major food companies like Domino's and Coca-Cola deploying defence mechanisms to prevent brand damageIf Domino’s is banking on neutral consumers to defend its brand, Coca-Cola is taking scientific measures to control any potential damage to...
Companies devise new strategies to keep pace with rapid rise of mobile commerceIn Bangalore, students of Christ University are part of a pilot by a mobile ad services provider in which they see ads even when the screen...
Men corner 70% share of deodorant marketOf the Rs 1,400-crore deodorant market, the male segment is of the order of Rs 1,000 crore, which pegs the male-to-female segment ratio at ...
Hindustan Unilever plans to extend Lux brand into the deodorant segmentUnilever, the Anglo-Dutch parent of HUL, has so far extended the 112-year-old Lux brand into a range of body and hair wash products.