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KARYN HILLMAN

Distressed denim: Levi’s tries to adapt to the yoga pants era
Levi Strauss may have invented jeans, but it never saw yoga pants coming. Inside the effort to win back the hearts, and butts, of shoppers.
25 Jul, 2015, 05.50 AM IST
Levi's Sanjay Purohit reveals why the iconic denim is getting a modern reboot
Levi's 501 jeans, an iconic garment embraced by Steve Jobs and Marilyn Monroe alike, were famously straight cut. But now, there is a prefer...
30 Apr, 2015, 09.47 AM IST

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