The Confederation of All India Traders (CAIT) expected festive trade during the Rakhi festival to exceed Rs 12,000 crore, indicating a sign...

FMCG companies had indicated that consistent decline in rural markets had halted in the September quarter but deficient rains, followed by ...

Glorified by Bollywood director Karan Johar in his movies and glamorised by Bollywood stars and wives, Karva Chauth is now perhaps the bigg...

Sales of fast-moving consumer goods (FMCG) in categories like packaged food and discretionary personal care products got a festive boost wi...

Brands are categorically asking creatives and marketers to steer clear of religion, politics or anything that has the potential to offend, ...

If boycotts are a form of legitimate protest, then social media users seem to have taken that to another level these days. Anything and any...

This tweet caught the imagination of the game's TV audience, who were waiting for the game to begin, beer bottles in hand. The tweet was re...

Story-telling techniques for product marketing and brands could take a beating for certain categories as a result and devising post-campaig...

Top corporates such as LG, Samsung, Hindustan Unilever, Apple, ITC, Reliance Retail, Aditya Birla Fashion, Arvind Fashions, Levi's and Domi...

Five industry executives said these companies increased sales by up to 30% during the entire festive season — covering Onam, Navratri, Durg...

Diwali was a crucial period since sales of most categories had been flat or had declined this year.

The bling remains - but now there is a new element being added to this traditional ritual.

Some other retailers attributed the rise in demand to fresh merchandise, fewer discounted merchandise of big brands on online portals, and ...

Leading matrimonial site Shaadi.com, a few weeks back has launched its #FastforHer campaign where they urged Indian man to fast for their b...

Three species comprise this motley universe: the PYTs, the mid- age divas, & the auntie jees. They live to network and flaunt mostly privil...

With just one day to go for Karva Chauth and less than a fortnight for Diwali, gold sales in Delhi are touching a new high.

You thought DDLJ made Karva Chauth kewl. Well, watch out this October 10 - technology’s gonna make it kewler. So what if your hubby’s far a...