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KANTAR MEDIA RESEARCH
Effective ad outcome is 50% creative, 50% media buying: Kantar"Brands tend to focus more on media buying, whereas our research shows that 50% of the outcome is due to the creative quality, 25% is due t...24 Jun, 2023, 01.04 AM IST- Cross-media analysis should be standard in markets like IndiaWe have a 30% share of the market research business in India.We do a lot of our analytics work in India, and we also have a big insights di...01 Feb, 2023, 02.54 AM IST
- TAM Media launches analytical tool to decode consumer sentimentsTAM Media Research, a 50:50 joint venture between media research organisations Nielsen, and Kantar Media Research, is launching a new intel...20 Oct, 2020, 09.31 AM IST
- TAM changes focus, regains footholdThe 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.13 May, 2019, 11.36 AM IST
- Social media advertisement unable to appeal 20-45 years age group: ReportAs per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age gr...09 Apr, 2017, 06.28 PM IST
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...23 Mar, 2017, 01.22 PM IST
- Here is the inside story of the BARC-TAM dealBARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.24 Mar, 2016, 06.11 AM IST
- Delhi High Court stays Centre's policy stopping TV rating firms from doing businessThe Delhi High Court today stayed certain provisions of Information & Broadcasting Ministry's guidelines that prohibit a TV rating agency f...12 Feb, 2014, 09.39 PM IST
- TAM partner challenges new TV rating normsKantar Market Research Services, which owns half of TAM Media Research, has filed a writ petition against the govt of India in the Delhi Hi...23 Jan, 2014, 04.00 AM IST
- Guidelines for TV rating agencies: HC asks Kantar to file affidavitKantar has said the new guidelines would result in closure or suspension of operation of TAM Media Research in India and that Kantar would ...22 Jan, 2014, 08.30 PM IST
- CCI to probe Prasar Bharati complaint against TAMTAM Media Research is a joint venture between Nielsen (India) Private Limited and Kantar Market Research.03 Feb, 2013, 02.20 PM IST
- Government tells Nielsen and Kantar to clarify concerns over TV viewership ratingsThe IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.03 Sep, 2012, 06.21 AM IST
- WPP moves New York Supreme Court for dismissal of NDTV lawsuitWPP is a shareholder in Kantar Media Research Services, which co-owns TAM India with Nielsen. NDTV had filed a lawsuit against them in late...30 Aug, 2012, 05.13 AM IST
- Advertising firm WPP may sue NDTV for defamationGlobal advertising and marketing services firm WPP on Wednesday said it could file for defamation against television broadcaster NDTV.23 Aug, 2012, 06.10 AM IST
- Prasar Bharati nod to exploring legal options against TAMThe Prasar Bharati Board gave its nod in principle to exploring legal options against Television rating agency TAM for allegedly under-repr...06 Aug, 2012, 11.33 PM IST
- Most broadcasters see fault in TAM Media Research's small sample sizeMost broadcasters allege that the main problem with TAM data is the small sample size.03 Aug, 2012, 06.55 AM IST
- NDTV sues Nielsen, Kantar Media Research for tampering viewership dataNDTV has sued Nielsen, Kantar Media Research in a New York court for tampering with TV viewership data.01 Aug, 2012, 03.56 AM IST
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