Pan masala batting in IPL despite 'out' decisionDespite health ministry directives against tobacco and alcohol advertising, surrogate ads for pan masala brands, particularly cardamom-flav...
21 Apr, 2025, 12.00 AM IST
Over 40 pc ads in Cricket World Cup 2023 promoted smokeless tobacco brands: StudyAccording to the study conducted by a group of experts from the Indian Council of Medical Research (ICMR) and Vital Strategies, of the tota...
31 May, 2024, 08.30 PM IST
IPL final watched by 12 crore viewers on JioCinema: Viacom18The company added that JioCinema set a new world record as the final match had a peak concurrency of 3.21 crore viewers. JioCinema register...
31 May, 2023, 07.47 PM IST
GT vs MI match sets new world record with 2.57 crore concurrent viewersJioCinema, the official digital streaming partner of the Indian Premier League (IPL), has achieved a new world record of 2.57 crore concurr...
27 May, 2023, 12.15 PM IST
JioCinema clocks 1300 crore video views in the first five weeks“JioCinema continues to grow from strength to strength every week, and it is based on clear evidence of consumers' outright preference for ...
11 May, 2023, 11.18 AM IST
Rohit Sharma switches to JioCinema from Star Sports as brand ambassadorRohit Sharma has ended his ambassadorship with Star Sports and will promote JioCinema during the 2023 Indian Premier League. Some of the br...
21 Apr, 2023, 11.44 AM IST
CSK vs RCB match notches 24 million concurrent viewers on JioCinemaThis is the highest-ever concurrent viewership for an IPL match, Viacom18 said. JioCinema, the official streaming partner of the IPL, has b...
18 Apr, 2023, 01.11 PM IST
Viacom18's sponsor list for IPL 2023 swells to 23Earlier, Viacom18 had roped in Dream11 as a co-presenting sponsor, along with JioMart, PhonePe, and Tiago EV as co-powered sponsors. The as...
10 Apr, 2023, 05.07 PM IST
Indian Premier League opens with 40% fewer adsThe Gujarat Titans vs Chennai Super Kings match was broadcast on more than 20 Disney Star channels and had 31 advertisers. The inaugural ma...
10 Apr, 2023, 12.44 AM IST
Ambani's IPL streaming playbook goes beyond the number fight versus Disney StarFor the first time, two companies - Disney Star and Mukesh Ambani's Viacom18, are broadcasting the matches on television and digital platfo...
04 Apr, 2023, 12.02 PM IST
JioCinema clocked over 147 crore video views in the opening IPL weekend: Viacom18The company added that the average time spent per viewer per match touched 57 minutes. The time spent per viewer per match on JioCinema inc...
03 Apr, 2023, 12.36 PM IST
IPL may rake in Rs 5,000 crore from TV, digital ads: Industry executivesStarting this year, the IPL media rights are owned separately for TV (Disney Star) and digital (Viacom18). Till last year, both the TV and ...
31 Mar, 2023, 12.44 PM IST
Viacom18 signs up thirteen streaming sponsors for IPLApart from sponsors, the company has also roped in multiple spot buyers. Viacom18 is expecting close to over 500 brands to advertise during...
17 Mar, 2023, 04.55 PM IST
- IPL ad sales set to cross record ₹4,000-cr mark
The broadcaster has closed deals with 15 sponsors on TV and 13 on Disney+Hotstar, and media buying executives are saying the rates were at ...
03 Mar, 2022, 07.06 PM IST
Amitabh Bachchan terminates ad contract with tobacco brandThe developments come in the wake of social media posts about actors including Bachchan, Hrithik Roshan, Shah Rukh Khan and Ajay Devgan end...
11 Oct, 2021, 08.21 PM IST
The loud truth: Dealer jaunts often haunt co-travellersDealers on junkets use the opportunity to get a break from families, but go overboard with their revelry.
06 Oct, 2018, 08.05 AM IST
EC sniffs out all temptations; confiscates petticoats and sugar among other enticements to votersBesides seizures of both the new and old currency, there was considerable foreign currency — Rs 21.17 crore in forex was seized, with 19,72...
11 Mar, 2017, 01.35 AM IST