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KAI GRAMBOW

Consumer demand increases for individualized car experience
A study of more than 7,500 consumers by Capgemin reveals car buyers expect an increasingly individualized experience, requiring OEMs and de...
16 Sep, 2015, 04.09 PM IST
Social media plays integral role in Indian consumers’ vehicle buying decision: Research
Increasingly, more and more people go on the internet to first research about the vehicle they wish to buy before buying that.
16 Sep, 2015, 01.50 PM IST

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