The Maggi effect: How buyers of popular brands like Parle, KFC, Wendy's & others are turning into activistsAfter the intense scrutiny that Maggi noodles was subjected to, overseas and local food cos are preparing to limit any collateral damage.
Restaurant chains increasing vegetarian menu rapidly in the countryWe realised we couldn't alienate those consumers and needed to go after them," said Dhruv Kaul, chief marketing officer at Yum! Restaurants...
KFC creates a veg menu for IndiaExecutives at the company say the new menu will help them satiate high local demand for vegetarian options.
Yo! China to open 10 cafes with 20% costlier food; to serve alcohol and speciality dessertsMoods Hospitality, the owner of Yo! China, will open 10 youth-friendly cafes over the next one year as part of a strategy to increase profi...
- Food majors go for image makeover to stay healthy
This may not be walking the talk, but food companies, including McDonald’s, KFC, Nestle, Hindustan Unilever, PepsiCo and Coca-Cola are incr...
- Offbeat & cheeky: Ad campaigns do give brands a definite leg-up
Zoozoos, No Bakwaas, Happy Dent, have more consumer connect.
- Fast-food giants spice up menu with low-cost palate
This calls for a party. Leading restaurant chains like Domino’s, Nirula’s and KFC have introduced low-cost items on their menus to appeal t...