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KFC MARKETING STRATEGIES
Is the iconic Kentucky Fried Chicken or KFC struggling to stay in business?The biggest fried chicken venture in the entire world is reportedly facing major administrative and logistic issues in trying to stay in th...12 Sep, 2024, 01.46 AM IST- KFC names its Asia MD Sabir Sami as global division CEOKFC Asia has been a high-growth region representing 17 markets and comprises over 15% of all KFC division restaurants. India is a strategic...23 Sep, 2021, 09.07 AM IST
- KFC Q1 system sales decline 2%, Pizza Hut declines 6%:KFC India managing director Samir Menon said: “Subdued growth in March and softness is on account of the lockdown. We continue to operate a...29 Apr, 2020, 09.09 PM IST
- KFC owner reports ‘exceptional quarter’, picks up stake in DILYum! Restaurants, Indian subsidiary of Yum! Brands, has picked up minority stake in its largest franchise partner RJ Corp-owned Devyani Int...10 Feb, 2020, 06.56 AM IST
- KFC India to sell 61 more stores to Jaipuria-owned Devyani InternationalNational Restaurant Association of India estimated the food service industry at Rs 4.2 lakh crore in 2018-19, and forecast to grow 9% by 20...25 Jun, 2019, 06.49 AM IST
- KFC fine-tunes India strategy, hands over 13 more stores to RJ Corp FirmWhen asked if RJ Corp would be keen to acquire more KFC restaurants in India, chairman Jaipuria said: “We will be happy to acquire more KFC...27 Nov, 2018, 09.17 AM IST
- Yum India splits operations, not to have a CEOThere will henceforth be no one chief executive for Yum India and operations have been split into three divisions — one each for KFC, Pizza...13 Jan, 2016, 02.40 AM IST
- Amid slowdown Pizza Hut plans to give a bigger slice at same priceThe big challenge for Yum! which runs Pizza Hut & KFC is the time that approvals and licenses for setting up new stores take, says Sandeep ...15 Aug, 2013, 05.00 AM IST
- KFC increasingly putting vegetarian items on its Indian menu to cater to customersKFC menu is throwing up a number of vegetarian items such as Veg Zinger, Veg Snacker and Veg ZingKong. Question is will customers bite.09 Sep, 2012, 11.13 AM IST
- KFC to focus on innovation; targets youth to build brand loyalty & fight competitionKFC plans to grow on four fronts-geographical reach, food menu, serving hours and customer base, with particular focus on the Indian youth.18 Jan, 2012, 01.10 PM IST
- KFC to lead $1billion Yum! target in India; US food giant looks to repeat China story, set for maiden profitThe Indian ops of Yum! Brands will clock profits this year for the first time since it entered the country way back in 1995.26 Sep, 2011, 09.24 AM IST
- How KFC & McDonald's plan to target each other in IndiaThe world-famous bucket vs burger fight has come to India. KFC and McDonald's are targeting each other's strategies.29 Aug, 2011, 11.49 AM IST
- Taco Bell to play low-price point USPMexican Tortilla chain Taco Bell is aggressively being positionied by parent company Yum! Restaurants (India) as the lowest-priced internat...25 Mar, 2010, 12.42 AM IST
- Price hikes on fast-food chains' menuDomino's, KFC revise rates upwards; McDonald’s to hike prices by 10% in the new year, and Mainland China is following suit.16 Dec, 2009, 02.07 AM IST
- Brand should not get trapped in low-price bracketIn a freewheeling interview with ET, Mediratta shares his thoughts on new trends in the restaurant business, the upcoming competition in re...10 Jan, 2007, 03.37 AM IST
- MNC fast-food chains think India for growthNot many in India today would remember Karnataka Rajya Raitha Sangha. Kentucky Fried Chicken (KFC) certainly wouldn’t want to remember the ...13 Oct, 2006, 02.47 AM IST
- Fast food chains rework menu for local taste budsFast-food retail chains such as KFC, McDonald’s, Domino’s, Pizza Hut and others are re-learning marketing lessons and segmenting their prod...18 Jul, 2006, 12.00 AM IST
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