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How KFC & McDonald's plan to target each other in India
The world-famous bucket vs burger fight has come to India. KFC and McDonald's are targeting each other's strategies.
29 Aug, 2011, 11.49 AM IST
Youth-centric brands such as KFC, Kurkure, Philips, HUL's Axe integrate TV ads with Facebook apps to drive sales
This makes the social networking site a prime destination for all youth-centric marketers.
27 Jul, 2011, 02.14 AM IST

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