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JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH
Psychology says people who always wear back and white may be sending a powerful message without saying a wordPsychology does not claim that everyone who prefers black-and-white clothing has the same personality traits. Human behavior is far too nua...- In 1905, an engineer was testing heatproof alloys and made a wire that would not burn out, and the electric toaster came into existenceA special metal alloy called nichrome, invented in 1905, made electric toasters possible. This alloy, a mix of nickel and chromium, could w...
- Psychology suggests reason so many older parents won’t ask for help is a fear they’d never say aloud; moment they need their children more than their children need them, they stop being parent and become the responsibilityIn various caregiving scenarios, many elderly parents show reluctance to accept assistance from their adult children. This hesitance often ...
- Psychology says people raised in the 50s and 60s have these 8 mental strengths that are sadly becoming less common todayThe absence of screens and instant feedback in the formative years of those born in the 1950s and 1960s fostered remarkable psychological t...
- In 1893, a chemist was silvering double-walled glass for cold gases and made a stubborn flask, which created the thermosIn the pursuit of knowledge, scientist James Dewar engineered an innovative container specifically designed for the exploration of ultra-ch...
- Indian online buyers losing up to Rs 28,000 crore annually to dark patterns, hidden charges: ReportIndian shoppers are losing thousands of crores yearly due to deceptive online designs. Hidden charges and forced add-ons affect millions of...
- Psychology says people in their 70s who stay exceptionally positive tend to practice these 9 tiny habitStudies reveal that seniors often cultivate remarkable positivity by centering their attention on uplifting experiences. They take time to ...
- Psychology says the “cool” parent who lets their child negotiate every boundary is risking one specific outcome, and it usually shows up the moment they enter a professional environmentFor children to flourish, they require a loving touch paired with clear boundaries. Embracing an authoritative parenting style, which blend...
- Cockroach Janta Party appoints journalist, filmmaker, ex-McKinsey consultant as spokespersonsThe Cockroach Janta Party has appointed Saurav Das, Vijeta Dahiya, and Ashutosh Ranka as spokespersons. This move aims to expand the party'...
- Psychology says people who struggle to relax often aren’t necessarily ambitious; they’re just people who tie their worth to productivityMany believe constant activity signals ambition. However, psychology reveals it often stems from a fear of stopping when self-worth depends...
- AIIMS study shows how air pollution can damage placenta, restrict fetal growth and change babies before they are bornA new study reveals that air pollution significantly damages the placenta, restricting fetal growth and increasing pregnancy complications ...
- In 1889, a physician noticed a sweet urine clue and helped point medicine toward insulinIn a groundbreaking moment in 1889, two German scientists, Joseph von Mering and Oskar Minkowski, uncovered a crucial link between the panc...
- Psychology says people who fall silent in group conversations aren't withdrawn or disengaged; they're processing at a depth most rooms don't recognize, and their silence is often the deepest form of attentionMany people are wrongly labelled as disengaged or not team players simply because they are quiet. Neuroscience reveals that these individua...
- Could this new spirulina finally give vegans the vitamin B12 they have been waiting for? Scientists say this breakthrough may change plant-based nutrition foreverFor years, vitamin B12 has remained one of the biggest challenges in vegan nutrition. Now, a breakthrough in active B12 spirulina could cha...
- People who grew up without much affection often develop traits that look like strengths, but psychology says those traits usually trace back to survival patternsThroughout adulthood, numerous individuals exhibit exceptional self-discipline and autonomy, often rooted in experiences of emotional negle...
- Psychology says people who grew up around emotional chaos often don’t realize they recreate chaos in their lives in subtle waysThe emotional struggles faced in childhood often leave lasting imprints on adult relationships and coping mechanisms. When caregivers are i...
- Psychology says people who feel quietly drained after small everyday social moments aren’t antisocial: They’re often responding to levels of stimulation other people barely noticeLeaving social events early does not mean disliking people. Psychology now views social exhaustion as a normal response to mental demands. ...
- In 1937, a chemistry student tasted something sweet on a cigarette, and this led to a sweetener that changed diet foods industryA lab accident in 1937 led to the discovery of cyclamate, an artificial sweetener. It quickly became popular for low-calorie products. Late...
- 5,300-year-old Ötzi mummy still “alive”? Scientists discover active microbes insideScientists have made a startling discovery about Ötzi the Iceman. Microscopic life within his ancient body is still active. These ancient b...
- 200 years of Hindi journalism: Journey that began with 'Udanta Martand' in KolkataHindi journalism marks its bicentennial with an exhibition and seminar in New Delhi, commemorating the first issue of 'Udanta Martand' publ...
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