India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
20 May, 2026, 11.38 AM IST
Value contribution from India will keep rising on back of premiumisation: DiageoDiageo India anticipates continued value growth driven by its premiumisation strategy, leveraging a growing consumer base and innovation. W...
05 Sep, 2025, 03.34 PM IST
Scotch is for the masses, not just for the classes: Diageo's Ewan GunnIn a 90-minute, freewheeling, tasting session, Ewan Gunn, Global Whisky Master for Diageo, felled a few parables around the beverage.
11 Dec, 2016, 10.28 AM IST
Chivas Regal walks past Johnnie Walker in India's premium blended scotch segmentJohnnie Walker Black has lagged behind the peer from the stables of Pernod Ricard in the five-year and 10-year compounded growth rates.
26 Jul, 2016, 11.14 AM IST
Smirnoff hangover adds to Diageo’s Indian woesThe British behemoth's largest selling trademark Smirnoff vodka dropped 28% in volume sales, declining to 6.15 lakh cases from 8.5 lakh cas...
06 May, 2016, 12.54 PM IST
Only brews from Scotland to be called Scotch: Delhi HCThese companies were allegedly selling three local products — Royal Arms, Blue Patrol and Malbros — without sourcing them from the Scotch W...
21 Mar, 2016, 03.01 AM IST
Diageo's market share increases to 17%; buoyed by access to the sales network of United SpiritsDiageo, the world’s largest distiller, has improved market share of all its core brands in India, thanks to aggressive marketing.
30 Jun, 2014, 04.28 AM IST
First exclusive women's whisky club to host whisky appreciation sessionWhisky connoisseur and lifestyle consultant Sandeep Arora is busy preparing for a whisky appreciation session he will conduct at The Spirit...
12 Oct, 2011, 10.16 AM IST
- Johnnie Walker Double Black set for global launch next year
Diageo launches Johnnie Walker Double Black, a smokier variant of its 12-year-old blended scotch Johnnie Walker Black Label, at duty-free o...
08 Oct, 2010, 04.02 AM IST
- Bagpiper may pip Johnnie Walker to become top-selling whisky
It is widely expected that at the end of this year, when the numbers are totalled, Johnnie Walker’s iconic Striding Man will not be stridin...
30 Sep, 2009, 02.39 AM IST
- Spirits brands gulp slowdown blues
Recession resistant drinks industry isn’t reading the writing on the wall. India’s premium spirits mart is soaring at 18-20% this season. H...
12 Nov, 2008, 04.00 AM IST
- Diageo to push high-end brands
Diageo is creating a high-profile Armani clad marketing team that will focus hard on the ultra-premium reserve brands portfolio.
13 Feb, 2008, 01.57 AM IST
- Scotch boosts Diageo import volumes by 350%
The India story is beginning to sway the spirits at the world’s largest drinks company Diageo, finally.
18 Dec, 2007, 01.40 AM IST
- Delhiites high on imported booze after customs cut
With sales of imported whisky brands in Delhi-NCR up 45% from last year, it’s retailers that are cheering.
14 Dec, 2007, 12.26 AM IST
- Diageo, Pernod cut Scotch prices 30%
Global drinks giants Diageo and Groupe Pernod Ricard have dropped prices of their front-line Scotch whiskies by 10-30% ahead of the festiva...
02 Nov, 2007, 01.51 AM IST
- Diageo, Pernod cut Scotch prices 30%
Global drinks giants Diageo and Groupe Pernod Ricard have dropped prices of their front-line Scotch whiskies by 10-30% ahead of the festiva...
01 Nov, 2007, 12.00 AM IST
- Peter Warren’s Scotch is all about weather
He was born in a distillery and got married in a distillery, the latter by choice. A third generation distiller, Peter Warren, could claim ...
21 Apr, 2007, 01.14 AM IST