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JOHN ELKINGTON
Unilever's Project Sunlight hopes to nudge consumers towards responsible consumptionAbout 70% of Unilever's carbon footprint is related to consumer use, and its hold over their behaviour is weak. It now wants to change that...21 Nov, 2013, 06.25 AM IST- Ratan Tata signs up for Richard Branson’s B Team; to change way businesses are conducted and governedRatan Tata has signed up to a new global experiment christened Plan B, which seeks to infuse businesses with a new DNA that puts people and...23 Jun, 2013, 08.36 AM IST
- CEOs now more conscious about corporate social responsibilityThe upcoming government directive to companies to spend 2% of their net profit on CSR activities is making them think, strategise, plan and...29 Jan, 2013, 06.39 AM IST
- Most CEOs don’t understand sustainability, says John Elkington, Volans VenturesThe number of Indian companies publishing sustainability reports is on the rise, with telecom majors Bharti Airtel and Vodafone India the l...29 Jan, 2013, 06.08 AM IST
- CSR: Ten large PSUs managed to disburse less than half of target amountTen large PSUs, which were together mandated to spend 1,313 crore in FY12, managed to disburse less than half that amount24 Jan, 2013, 05.04 AM IST
- HUL bets on innovations to reach sustainable goalThe company has progressed well in what it controls directly: sustainable sourcing, improving livelihoods of farmers, converting used plast...25 Apr, 2012, 02.51 AM IST
- CEOs like Pepsi's Indra Nooyi nudge consumers to make sustainable choicesCan there be an Indian model of consumption where enough is good and which doesn't ape western consumption?20 Mar, 2012, 03.31 PM IST
- How Paul Polman plans to turn Unilever into a sustainability championUnilever's CEO Paul Polman's sustainable living plan looks to integrate sustainability into the very core of company's business and strateg...05 Apr, 2011, 01.09 AM IST
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