Onus on Messi, Ronaldo to 'not be legends who never lifted the Cup'As the clock ticks down for the start of the 24th edition of the biggest tournament for the sport also called Joga Bonito -- The Beautiful ...
So, who’s your Euro desh? Indian football fans are spoilt for choiceThe Indian football fan is in a curious quandary when international tournaments — be it the World Cup or the ongoing European Championships...
More teams this World Cup have ceded possession as long as they could make their time on the ball countOf the eight quarterfinalists, only three (Croatia, England and Belgium) had more of the ball in their Round of 16 games.
What happens when three sportspersons team up? Sometimes it’s magic, sometimes it’s heartbreakThe Master Blaster, the Bengal Tiger and The Wall. Many say that if it weren’t for these three, Indian cricket would never be as successful...
Neymar Jr's injury is as tragic for Brazil as the game is beautifulIn the dying minutes of the match, Neymar Jr was fouled, fell badly & stretchered off the pitch. He has fractured a vertebra and is out of ...
FIFA World Cup 2014: Joga Bonito out, winning mattersThe style has to be pleasing to the eye, it must entertain, make for fantastic discussion and, of course, result in a win. A win in itself ...
Futebol — the Brazilian variation of football, returns home with the World Cup opening in São PauloWhat defines it is its dribbling, a spectacle of speed, evasion, rhythm & trickery passed on by generations of Brazil’s giants
- Content creation gives brand edge in sports-led mktg
Jefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...
- Nike tries to mute Adidas' thunder
Nike is careful to make no direct allusion to the World Cup or even to football, since it’s not an official sponsor for the World Cup. But ...