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JOEL EWANICK
Dan Akerson: The CEO who took GM from the wake of bankruptcy to profitabilityAkerson’s vision for GM involved strengthening GM’s Chevrolet and Cadillac brands with improved customer service and consistent quality.- General Motors moves from Super Bowl to soccer as auto sponsor of Manchester United to bolster Chevrolet lineGM is betting a five-year sponsorship of the Man U soccer club to bolster its Chevrolet line in the first test of the brand's new marketing...
- General Motors plans to make Chevrolet brand announcement with Manchester UnitedThe world's largest automaker has invited reporters to an announcement by Chevrolet and Manchester United in Shanghai on the evening of May...
- Omnicom & Interpublic Group join hands for Chevrolet adsThe equal JV, ‘Commonwealth’, will combine Goodby, Silverstein & Partners of Omnicom & McCann Erickson Worldwide of Interpublic Group.
- GM to sell Chevrolet Volt for $41,000 in USGeneral Motors said its Chevrolet Volt electric car will cost $41,000 when it goes on sale in US in November. Chevrolet Volt I Chevrolet Be...
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