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Tata Play loss widens to Rs 551 crore in FY26 as customers migrate to streaming, DD Free DishTata Play faced a wider net loss and lower revenue in the 2025-26 financial year. Customers are moving away from DTH services to free platf...- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- Dhurandhar 2 releases on OTT: When and where to watch Ranveer Singh's blockbuster movie in India. Check language versionsDhurandhar 2: The Revenge, starring Ranveer Singh, is gearing up for its digital release in India. The film enjoyed a record-breaking theat...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- Dhurandhar Raw and Undekha OTT release date confirmed: When and where to watch Ranveer Singh's hit spy thriller online in India, but there’s a twistAfter a blockbuster theatrical run and weeks of OTT confusion, Dhurandhar 2: The Revenge is finally ready for its digital release in India....
- Streaming platforms double down on South Indian hitsSouth Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- Rs 8,400 a year on OTT apps? It can become Rs 6.4 lakh in 20 years. CA warns about the quiet leaks in your wealthSmall monthly subscriptions for entertainment can quietly drain your finances. CA Nitin Kaushik highlights how Rs 8,400 spent annually on O...
- Jetlee OTT release date confirmed: Where and when to watch to the Telugu action-comedy starring SatyaJetlee, the Telugu comedy thriller starring Satya, is set for its OTT release after its theatrical run earlier this month. Directed by Rite...
- The big screen’s back in spotlight as Rs 13,000 crore box-office revival fades OTT boomIndian cinema is back to prioritizing movie theaters. Films now stream much later after their big screen debut. This shift is driven by stu...
- Box office boom pushes film industry back to theatre-first strategyIndian cinema is returning to a theatrical-first release model. Streaming platforms are reducing spending, and studios are focusing on box ...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Reliance Industries Q4 results key takeaways: O2C drags profit down 12.6% as Jio, retail hold the fortReliance Industries Limited saw its net profit fall 12.6 percent in the March quarter. This was due to challenges in its oil-to-chemicals s...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- JioHotstar brings HBO Max to India in exclusive dealHBO Max is now available in India exclusively on JioHotstar. This partnership brings popular shows like Euphoria and The Last of Us to Indi...
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