A recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention qual...

Shreyas Iyer achieved his maiden T20I century in the first match against the West Indies. This performance marks a significant return to fo...

ElevenLabs is planning to expand its voice AI platform to include all 22 Indian languages. This and more in today’s ETtech Top 5.

India’s television broadcasting industry is undergoing a structural reset as 114 channel licences were surrendered between 2022 and 2026 am...

Television broadcasters anticipate a challenging festive advertising season ahead. This comes as ratings remain withheld following a minist...

Zee Entertainment seeks SEBI clarification on its proposed fundraise from promoters. The company also challenged the regulator's market acc...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

Media buyers said the broadcaster was quoting a premium because advertising inventory for the final is limited, while viewership has risen ...

Zee Entertainment Enterprises is cutting costs by reducing its workforce. The company has shed over 900 employees in recent years. This mov...

Goldman Sachs has raised its 12-month target price for Reliance Industries ahead of its Q3 results, citing strong refining momentum and ste...

The Women's Premier League is entering its most profitable season. Strong advertiser interest follows the Indian team's World Cup victory. ...

Industry execs project incremental ad spend of around ₹5,400 cr as festive season revives consumer demand in FMCG, durables and auto sectors

Broadcasters are strategically launching marquee properties like 'Kaun Banega Crorepati' and 'Bigg Boss' to capitalize on the pre-festive a...

Disney reported a $103 million equity loss in Q2 FY25 from its India JV, JioStar, with Reliance and Bodhi Tree Systems, contributing to a $...

JioStar, the merged entity of Reliance, Disney, and Bodhi Tree, reported a net profit of Rs 229 crore on revenues of Rs 10,006 crore since ...

Pushpa 2: The Rule is set for its World Television Premiere on April 13 and 14, 2025, across major South Indian channels like Star Maa and ...

The Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...