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JIOSTAR AD PRESSURE
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- TV distributors brace for fresh rate hike from broadcastersTV broadcasters are set to raise channel package prices by about 10 percent. This move aims to manage increasing content costs. Distributio...
- No India-Pak game: JioStar faces a 15–20% hit to total advertisement revenue for the T20 World CupA cricket match between India and Pakistan is a highly anticipated event, driving significant advertising revenue due to its large viewersh...
- JioStar QoQ profit declines 33% in face of ad pressureJioStar's net profit fell 33% quarter-on-quarter to ₹888 crore, despite a 12% rise in revenue to ₹6,896 crore, driven by growth in sports a...
- Sony Pictures India plans to reshuffle top roles, cut jobsSony Pictures Networks India is embarking on a significant transformation, with potential layoffs affecting more than 100 staff members as ...
- Trai stands firm on compliance with 12-minute ad capTRAI insists broadcasters must follow the 12-minute per hour advertising limit. This rule remains active even as the matter is in court. Br...
- There aren't many balls left for JioStar to make the runsDespite strong viewership and competitive on-field performances by India, the anticipated commercial upside from marquee ICC events has fai...
- ICC on a sticky wicket as JioStar seeks to exit dealIn a surprising turn of events, JioStar has communicated to the ICC that it must retract from its media rights contract for cricket events,...
- TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling adsTRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...
- JioStar sees early signs of ad spend recovery after GST rate changesIndustry execs project incremental ad spend of around ₹5,400 cr as festive season revives consumer demand in FMCG, durables and auto sectors
- Reliance's JioStar flags pressure on TV entertainment ads market amidst FMCG spending cutsReliance Industries' Jio Star platform shows early signs of recovery in Q2FY26, with linear TV entertainment ad revenue posting double-digi...
- Festive season to see Rs 5,400 crore of extra ad spendsIndian advertising expenditure is poised for a significant boost this festive season, with projections indicating an increase of ₹5,400 cro...
- Broadcasters lining up big shows to reel in advertisersBroadcasters are strategically launching marquee properties like 'Kaun Banega Crorepati' and 'Bigg Boss' to capitalize on the pre-festive a...
- Falling ad spends, fewer subscribers spell trouble for TVIndia's television broadcasting sector is grappling with challenges as advertising and subscription revenues face pressure. FMCG companies,...
- Broadcasters look to tune into a brighter FY26 after static yearBroadcasters anticipate a recovery in FY26, driven by easing churn, new pay-TV subscribers, and industry consolidation. The resurgence of F...
- Pay-TV players fret as channels return to DD free dishLeading broadcasters JioStar, Zee Entertainment, and Sony Pictures Networks India are set to relaunch free-to-air Hindi general entertainme...
- Top 5 broadcasters' revenues up in FY24 despite challenging ad marketIndia's top five broadcasters saw combined revenues rise over 5% to ₹41,412 crore in FY24, driven by a 6.3% increase in ad revenue and a 4....
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