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JIOSTAR TADKA LAUNCH
JioHotstar’s TADKA crosses 100 million users as short-form premium content gains tractionJioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in ...11 Jun, 2026, 03.44 PM IST- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...02 Jun, 2026, 01.30 PM IST
- Rupee slide boosts IT; Gupshup’s valuation markdownThe rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.03 Apr, 2026, 07.31 PM IST
- India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...02 Apr, 2026, 11.56 PM IST
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