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JAIDEV HEMMADY
Film cos, streamers go by the book to avoid legal hasslesA new trend is emerging in India's entertainment sector. Writers are now publishing non-fiction stories as books before developing them int...
Global shows skip India as licensing, censorship and costs limit streaming access for paid subscribersDespite being tech-savvy, Indian users of global streaming platforms frequently encounter roadblocks in accessing hit series and insightful...
Streaming platforms focus on 'second screen' to script growthStreaming platforms are increasingly pushing web series writers to adopt a 'second screen content' style, characterized by simplistic story...
Ek Tha Tiger? Sikandar is the latest in the series of underwhelming Salman Khan moviesSalman Khan's recent film Sikandar faced disappointing box-office returns, highlighting the audience preference for strong scripts over sta...
Hollywood set for a blockbuster 2025 in IndiaHollywood's share of the Indian box office is expected to surpass 20% by 2025, driven by a demand for grand spectacles, regional language d...
Flower power in the Hindi heartland: Telugu masala rises as Hindi blockbusters fadeThe rise of Telugu cinema, particularly dubbed versions, in the Hindi heartland is explored. The shift is attributed to multiplexes, changi...
AI use comes of age in Hindi film productionGenerative AI is transforming Hindi filmmaking, boosting efficiency and cutting costs. Producers, directors, and writers are increasingly u...
Is there a new section of audience which values 'logic' more than 'emotional depth' in today's films?Recent years have seen films either highly successful at the box office or critically acclaimed, often lacking emotional depth. Audiences s...
The perception of entertainment changes, short films come of age during the pandemicToday, production houses spend around Rs 2.5-Rs 3 lakh on a short film.